Review Questions:

1
Review Questions

• Dussart claims that the web leads to brand
  dilution.
• What is brand dilution?
• Are there moderating variables to this claim or
  is the e-business indiscriminatingly diluting
  brands?
• What is the role of network connectivity (on the
  offer side) in brand dilution?
• How can the Internet prevent brand ageing on
  the demand side?