Graphic Design: The Fun Part

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Graphic DesignThe Fun Part
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Hierarchy Organize Your Information

• a hierarchy is a visual path
• establishes the relative importance and sequence
  of information
• use various font sizes, colours and weights for
  contrast
• similar chunks of information together
• separate unrelated items with more white space

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BAD THINGS, VERY BAD THINGS

• If you put information together with only
  slightly different fonts then you will have
  problems.
• The eye gets frustrated when a difference is not
  obvious, it tries to make the information fit
  together.

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Fonts 2 broad categories

• what is a serif?
• Times New Roman has serifs
• Arial doesnt

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• Serif fonts lead the eye horizontally, and may
  therefore be preferable for large blocks of text,
  whereas sans-serif fonts are simpler, lead the
  eye up and down, and are more easily read from a
  distance.

• Serif fonts lead the eye horizontally, and may
  therefore be preferable for large blocks of text,
  whereas sans-serif fonts are simpler, lead the
  eye up and down, and more easily read at a
  distance.

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Font-fest
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Fonts have personality, and convey an impression
which should be consistent with the meaning of
the words themselves.

• Fonts have personality, and convey an impression
  which should be consistent with the meaning of
  the words themselves.

http//www.gairspace.org.uk/htm/pictesque.htm
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Whats your favourite colour?
usually, complimentary colours are a safe bet,
but not always
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Why contrasting colours?

• The purpose of using contrasting colours is to
  grab attention. When a picture has too many
  colours your eye doesn't know what to focus on.
• Contrasting colours are also the colours that
  go best together. They make each other look the
  best they can, just by being beside one another.

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Contrasting Colours

• These are the primary colours. (red, yellow, and
  blue)
• If you want the contrasting colour to a primary
  colour mix the remaining primaries. Here Yellow
  and purple would be paired

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The primary points to its partner in this wheel.
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This is what it looks like in Front Page
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In practice

• To demonstrate we will pick a butterfly.
• Orange and blue should work together better then
  blue and any other colour, however in practice
  yellow works well too ?

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Powerful Colours

• Red is powerful and overwhelming
• Pink is soft and caring
• Green is healing and growth
• Yellow is action
• Orange is creative
• And blue

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PREFER BLUE

• More people

• Which therefore has broad appeal, but also tends
  to be serious, corporate, and cool.
• IBM
• Warmer colours tend to draw the eye, and can
  overwhelm a design
• For example, red used a lot is hard on the eyes,
  but as a highlight, it can help establish
  hierarchy

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Bad Things, Very bad Things

• If you use warm colours such as Orange, Peach,
  and Yellow you will cause eye strain, even if you
  are using contrasting colours.
• These warm colours are overwhelming to a design
  and should not be used.
• Stick to the simple and you can not go wrong.

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Bad Things, Very Bad Things
http//www.csf.bc.ca/ecoles/Anse_au_Sable/maquette
/question1.htm
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• Whatever colour you choose, consider leaving
• lots of white space

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Instead of using a cluttered background image
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Off Balance

• In an unbalanced  layout,
•  the eye is confused. It shifts from element to
  element, wanting to move things so that they sit
  right on the page, as we want to straighten a
  picture hanging crooked on a wall.  Toward a
  Dynamic Balance.

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Balance

• Balance in design is the overall unity and visual
  weight that is created when all the elements are
  in place.
• whole design will become unified
• two basic types of balance
• symmetrical
• asymmetrical

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Symmetrical Balance Good Things
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Asymmetrical Balance..(Good Things)
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Symmetry explained

• You need to either balance a picture along an
  axis (i.e. if you folded the paper in half, any
  half, would there be the same amount of weight to
  both halves?)
• Weight can be either colour or shape.
• Its important not to manipulate a shape and try
  to pass it off as the original

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Bad Things, Very Bad Things