Illustration

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Illustration Photography- Ch 9

• Creating Graphics
• Illustration- using images that represent or
  express to make a visual statement
• Can show something that cannot be photographed
• Purpose- present product, tell story, clarify
  concept, or demonstrate a service.

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Basic Types of Graphic Creation Programs

• Drawing- Vector programs
• Illustrator- draws object no layers
• Paint- Bitmap programs
• Photoshop- working in pixels and layers
• .bmp .jpeg .gif .pic .tif

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What is a Pixel?

• Building Blocks
• of pixels and color determine image quality,
  size and the look of the image
• Cannot delete a pixel, just change its color
• More pixels, larger file size so eliminate
  unnecessary pixels
• of pixels per inch determine resolution, the
  key to image quality

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Pros/Cons of Bitmap images

• Most appropriate for photo-realistic images and
  complex drawings
• Large file size, inability to resize or scale
  without effort and loss of quality
• Bit-depth determines of colors that can be
  displayed by individual pixel
• Can grab from screen, scan it, download or
  capture it
• Can manipulate it, adjust it, cut and paste it

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Pros/Cons of Vector images

• Most appropriate for shapes (mathematically
  expressed)
• Can be filled with color and patterns
• Use a fraction of the file space as bitmaps
• For web, downloads faster
• Most programs can export vector to bitmap
• Vector images require a plug-in to display on the
  web (Flash)
• Can not be used for photo-realistic images

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Photoshop An Overview

• Bitmap-based application
• Every image made up of a series of dots called
  pixels
• Wide range of tools to adjust and correct color,
  contrast and dynamic range
• Powerful type handling tools
• Capable of handling web-based graphics

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File Formats

• .PSD Photoshop Document
• Native Photoshop format,
• Preserves layers
• Access to all tools and commands

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File Formats

• .TIF Tagged Image File Format
• Any resolution, grayscale or color
• Generally used for graphics files to be printed
• .EPS Encapsulated Postscript
• Specialized format for bitmap or vector graphics
• .JPG Joint Photographic Experts Group
• Compressed image format
• Often used for complex photographic images
• .GIF Graphics Interchange Format
• Used specifically for the Web

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Basic Graphic Design Issues

• Aspect Ratio
• Scanning and Essential Area- Over scan
• Information Density
• Watch for information overload
• Try not to crowd too much info into one space

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Basic Graphic Design Issues cont.

• Readability
• Keep all words in essential area
• Choose fonts with bold and clean contour
• Limit information amount (do a new page)
• Format lettering into easily perceived blocks(
  avoid scattering)

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Basic Graphic Design Issues cont.

• Color
• Attributes- HueSaturationBrightness
• Grey-scale
• Compatible Color
• Aesthetics of color
• Style

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Basic Graphic Design Issues cont.

• Text
• Block Text Attributes
• Bold, Italic, Underline
• Size in points
• Leading space between lines
• Kerning space between letters
• Alignment

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Basic Graphic Design Issues cont.

• Text
• Other Font Styles
• Emboss
• Shadow

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Basic Graphic Design Issues cont.

• Text
• Legible Text
• Size
• Color (text and background)
• Leading
• Style
• Serif fonts (used for text)
• San Serif fonts (used for headings)

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Basic Graphic Design Issues cont.

• Choosing a font type and text
• Smaller font, less decorative
• Limit different fonts on project
• Vary size to importance
• Pick fonts that fit message
• Use meaningful word for link or menu
• Top fold principle
• Use recognized operating system fonts

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Digital Cameras and Scanning

• Choosing the Best Resolution?
• Input and Output
• How distribute? 72 for web, 100-300 for printing
• Formula for resolution- x 1.5 or 2

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Digital Cameras and Scanning

• What is a Mega-pixel?
• Still taking at 72 dpi
• Gets higher resolution be taking larger pictures

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Impact of Photography

• Not capturing reality
• Fact that camera is there can change things
• Editing and Manipulating

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Criteria for Good Photo Design

• Same as before
• Eye and the Mind (Heart)
• Concept
• Design
• Element of Communication
• Output Quality of the Photo