The Internet and Its Impact on the Photography and Graphic Design Field

1
The Internet and Its Impact on the Photography
and Graphic Design Field

• Created by Christopher Wharton
• Management Information Systems
• MWF 1-150 PM
• c_wharton84_at_hotmail.com

2
Table of Contents

• Categories of Art and Graphic Design
• Prior Marketing Strategies of Photographers
  Graphic Designers
• Super Sales Strategies
• The Year That Changed It All...
• Potential Marketing Ability of the Internet
• The Impact of the Internet on Photography
  Graphic Design
• Capabilities of the World Wide Web
• Agency, Directory and Publishing Listing on the
  Internet
• Agency, Directory and Publishing Listing on the
  Internet (continued)
• Future Trends in the Graphic Design Field
• Bibliography
• Footnotes

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Categories of Art Graphic Design

• Fine art
• Sculpture and crafts
• Cartoons and comic strips
• Illustration
• Science Fiction and Fantasy Art
• Calligraphy
• Design and Production

• Airbrush Art
• Storyboards
• Multimedia Design and Production
• T-shirts, Mugs and Tops
• Architectural Rendering, Medical and Fashion
  Illustration

4
Prior Marketing Strategies of
Photographers Graphic Designers

• Prior to the pervasive use of the Internet,
  photographers and graphic designers relied on the
  following marketing sources for displaying their
  portfolios

• Ad Agencies
• Corporate Agencies
• Pre-qualified Agencies
• Direct Marketing Agencies
• Publication Agencies
• Graphic Design and Book Publisher Directories

5
Super Sales Strategies

• Artists must choose a marketing strategy.
• These strategies are distinguished through 4
  categories (style, industry, usage and subject
  specific).
• Photographers and graphic designers must find
  clients who need that message either through
  agencies, directories and the Internet.

6
The Year That Changed It All...

• 1995 Deemed by Newsweek as The Year of the
  Internet
• Internationally renowned glass artist Dale
  Chihuly (http//www.chihuly.com) becomes a
  pioneer by becoming the first artist to display
  his artwork on the Internet.
• Darcy Gerbarg, digital imaging pioneer and
  president of ART-way (http//www.artway.com),
  soon follows with the launch of her business on
  the Web.

7
Potential Marketing Ability
of the Internet

• The Internet is an extremely efficient
  marketing tool because of its accessibility. Art
  is now available and accessible in ways that were
  previously impossible1. In the last few years,
  extensive security measures have laid the
  groundwork for e-commerce. E-commerce is rapidly
  proving as a lucrative opportunity for those
  entities that take advantage. In 1999, 196
  million people spent over 120 billion2.

8
The Impact of the Internet on
Photography Graphic Design

• Provides a wide variety of options for
  photographers and graphic designers to
  demonstrate their talents.
• Allows photographers and graphic designers to try
  innovative ideas by making art accessible in ways
  previously impossible.
• Due to the availability of the Internet, market
  segmentation is no longer applicable.

9
Capabilities of the World Wide Web

• The Internet provides information more
  efficiently than any conceived invention before
  it. It prides itself on being easily navigable
  and extremely informative. This incredible
  innovation of technology has the remarkable
  ability to bring the world closer together. For
  these reasons, the Internet is regarded as
  arguably the greatest invention of the 20th
  century3.

10
Agency, Directing and Publishing
Listings on the Internet

• Posting Online portfolios, Still Motion
  Photography
• Creative Planet (http//www.planetpoint.com)
• Site for Illustrators
• Theispot Showcase (http//www.theispot.com)
• Graphic Artist phonebook
• (http//www.workbook.com)

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Agency, Directing and Publishing
Listings on the Internet (continued)

• Internet sites for Finding Clients
• Fine Art photographers
• ArtNetwork (http//www.artmarketing.com)
• ArtSupport (http//www.artsupport.com)
• Ad Agency Clients
• Adweek Directories (http//www.adweek.com)
• Agency Compile (http//www.agencycompile.com)
• Information Management Firms
• Creative Access (http//www.bigroster.com)
• The List (www.thelistinc.com)

12
Future Trends in the
Graphic Design Field

• In the future, many more graphic designers
  will post their portfolios on personal websites
  for potential clients to review. This will lead
  to great competition in the graphic design field
  however, these artists will be able to
  distinguish themselves by

• Creating a website that is easily navigable,
  informative and aesthetically pleasing4.
• Creating works of art that apply to all 4 fields
  of marketing (style, industry, usage or subject).

13
Bibliography

• Cox, Mary. 1997 Artists Graphic Designers
  Market. Cincinnati Writers Digest Books, 1996.
• Dutta, Soumitra, and Sandeep Srivastava.
  Embracing the Net get. competitive. Great
  Britain Financial Times, 2001.
• (http//www.shutterbug.net/columns/0601sb_business
  /)
• (http//www.photosource.com/index.php)
• Harold Mitchell Interview-Contact Information
  Tech Tower, Rm. 221. [phone], ext. 2825

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Footnotes

• Darcy Gerbarg, excerpt taken from 1997 Artists
  Graphic Designers Market.
• Bibliography Source 2
• Bibliography Source 1
• Excerpt taken from Harold Mitchell.