Graphic Art And Design

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Graphic Art And Design

• Christopher M. B. Louck

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What Is Art?

• Shape
• Form
• Light and Darkness
• Usually Made by a Person

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What Is Art?

• Shape
• Form
• Light and Darkness
• Usually Made by a Person

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Why Is Art Made?

• Expression
• Replicate A View (Portrait/Landscape)
• Commission
• Make A Statement
• Sell Products

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Graphic Design

• Graphic design is the applied art of arranging
  image and text to communicate a message. It may
  be applied in any media, such as print, digital
  media, motion pictures, animation, product
  decoration, packaging, and signs.

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Movie Posters
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Movie Posters
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CD And DVD Covers
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Games And Magazines
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Steps For Graphic Design

• What Is Your Product?
• Who Is Your Target Demographic?
• How Will You Reach Them?
• What Is The Best Method Of Advertising?
• Where Should You Advertise?
• What Is Needed For The Project To Succeed?

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Demographic Variation
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Assignment

• Bring In Three Different Advertisements Geared
  For Different Target Demographics
• Describe Who You Think The Advertisement Is
  Targeted For
• Explain How You Know Who The Target Demographic
  Is
• Suggest A Way The Product Could Be Marketed
  Towards Another Demographic