Potential for Cycling in Darlington

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Town on the Move

• In April 2004 Darlington was selected as one of
  three sustainable travel demonstration towns
• 51 towns bid for this project
• Through the project, over the period 2004 - 2009
  Darlington will receive a total of 3.24 Million
  in additional revenue funding.
• In October of 2005 Darlington was also selected
  as one of five Cycling Demonstration towns and
  will receive an extra 1.5 Million

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Town on the Move 2005

• Individualised travel marketing
• School and work place travel plans
• Bike It / Greenlink
• Locally specific travel information
• Pedestrian Cycle training in Schools
• Improvements to public transport
• Events

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Room for improvement

• Community buy-in a call to action
• Greater community awareness of the
  individualised marketing team.
• Clearer branding
• More (and more positive) media coverage.
• Improvements to bus services

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Potential for cycling More people, More safely,
More often

• Significant evidence based potential for
  cycling
• Comprehensive programme of smarter choices
  measures promoting cycling
• Committed team of staff with support from
  wide a range of partners and specialist agencies.
• Relatively flat town with many short journeys

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Travel Behaviour Research Sept Oct 2004

• Sustrans / Socialdata completed travel
  behaviour survey involving 4269 residents
• In depth survey identifying attitudes /
  perceptions and potential for change involving
  406 residents

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Potential for reducing car trips
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How we aim to get people cycling

• Information
• Infrastructure
• Motivation
• Start them young !

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Information
Cycle maps Online cycle journey planning Cycle
training
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Cycling Infrastructure
Route Network Year 2000 6.5 kilometres Year
2005 16 kilometres Year 2010 32
kilometres Focusing on Routes into town
centre Links to Schools Routes to employment
centres Link to National Cycle Network Secure
and convenient cycle parking
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Motivation
Events Community Champions Incentives
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Promoting Cycling in Schools

• 40 50 of Primary School and 0-15 of
  secondary aged children want to cycle to school
• In 2005 0.9 of journey to school were by bike,
  this has now risen to 2.2 (January 2006)
• Free cycle training available to all schools
• Bike It initiative 5 schools

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Advertising Information
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Results so far..
Annual census of school pupils travel behaviour
has shown a 120 increase in cycling levels
(0.9 - 2.1 of home to school journeys) and a
4.5 reduction in single family car trips in the
twelve months from January 2005 to January 2006.
  Data from five automatic cycle counters
indicates that the daily average count has
increased by 12 over the twelve months from May
2004 and May 2005. Initial findings from a
survey of 1000 residents living in households
contacted by the individualised travel marketing
(ITM) team and 500 residents living in other
areas of the town over the period 7th November
to 18th December 2005 has shown a statistically
significant increase (14) in the use of public
transport within the ITM area.

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Results so far..
Also within the ITM area the survey shows a 3
decrease in car driver trips and a 14 decrease
in car passenger trips. Walking trips increased
by 1 and the number of cycling trips decreased
by 23. Note that although the figures on
cycling are disappointing with this sample size
a 23 change in cycling levels is equivalent to
less than six cycle trips across the whole
sample. Also that data over the last two years
from the Darlingtons automatic cycle counters
shows a 28 seasonal reduction in cycling levels
between October and December. (The difference
in time of year between the baseline and interim
surveys).

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