Focus Group Discussion for MFIs

1
Focus Group Discussion forMFIs

• Conducted by the
• Asian Institute of Journalism
• And Communication

2
Objectives

• Identify perceived role of MFIs in rural
  electrification
• Identify information needs of MFIs participation
  in rural power project
• Identify messages, communication channels and
  strategies to best reach MFIs
• Generate suggestions from MFIs to mobilize
  unelectrified community to participate in rural
  power project in terms of communication channels
  and messages

3
FGD Guidelines

• You are free to express your views and opinions
  on the topics.
• There are no right or wrong answers.
• You may disagree with one another.
• You may be allowed to raise question(s) to fellow
  participants.

4
FGD Guidelines

• Proceedings are being taped for recall purposes
  only.
• Participants who shared a particular opinion
  and/or raised an issue or concern will not be
  identified in the report.

5
QUESTIONS
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• 1. How do you define your role in rural
  power/rural electrification?

7

• 2. What are possible resistance points for MFIs
  engaging in rural power/electrification?

8

• 4. At present, what are your sources of
  information regarding rural power/electrification?

9

• 3. What (additional) information do you need to
  be able to participate in rural power project?

10

• 5. What are your preferred sources of
  information? Preferred communication channels?

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• 6. Considering your role in rural power, who are
  your target audiences? In your view, what are the
  information needs of each target audience?

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• 7. What are the best communication
  channels/strategies to use in reaching your
  intended/target audience?