Business Technology Profile

1
Business Technology Profile

• INT 430 Leadership
• October 30, 2001
• Heather Ice

2
Cloud 9 Tours

• P.O. Box 3631Shawnee, OK 74802-3631
• http//www.cloud9tours.com/

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Business Strategy

• Cloud 9 Tours uses a web site http//www.cloud9to
  urs.com/ to get the information out to people
  about their tours.
• They are a storm chasing team that allows
  individuals to go on a 2-week tour with them.
• The web site gets the information out to people
  who may not live in the area around Norman
  Oklahoma but would like to go out and chase
  storms.
• The web site is also a good way to show the
  pictures and videos of past chases to the general
  public.
• Also they will link to web sites of others who
  have gone on chases with them.

4
Why They Have Adopted Strategy

• Charles Edwards said that they developed the web
  site to get their information out to more people.
  
• To most all storms chasers chasing storms is a
  hobby. It is a very expensive hobby at that.
• Some will pay for their hobby by selling pictures
  or video. Others do so by giving tours
• In the end it is a very rewarding experience and
  it allows others who may not ever get a chance to
  chase storms a way to do so.

5
Tangibility of Strategy

• There is tangible evidence that the web page and
  tours has had an impact on the business.
• It has allowed the Cloud 9 Chase team to continue
  to be able to do their chasing.
• The web site allows people to see what they have
  a chance to see on a chasing tour.
• The web site gives the person ample detail about
  the chases and what they should prepare for.

6
Is the Strategy Transferable?

• This depends on how you want to look at it.
• Yes, a business could benefit from getting their
  word out on the web and hoping that more people
  hear about them this way.
• At the same time this isnt the only way a
  business should be promoted.
• If one is looking to expand their scope of
  individuals who know about them, then creating a
  web site and linking it with others will be a
  good way to get the information out.
• This strategy will not work with all business and
  even with other storm chasing teams, as it
  depends solely on how they wish to get their
  information out and what they are looking for in
  a business.

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Why and Who Lead this Adoption In Technology

• Charles Edwards led the adoption of the web site
  and strategy for the Cloud 9 Tours.
• He was looking for a way to be able to continue
  to afford storm chasing. He decided to offer the
  tours to be able to do so.

8
References

• Cloud 9 Tours. October 21, 2001.
  http//www.cloud9tours.com/
• Edwards, Charles. Personal E-mail
  cedwards_at_cloud9tours.com
• Additional Information http//scatcat.fhsu.edu/h
  aice/INT430Leadership/BusinessTechnologyProfile/