Based in Beihai, Guangxi Province' - PowerPoint PPT Presentation

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Based in Beihai, Guangxi Province'

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Based in Beihai, Guangxi Province. Started in 2004 by 3 partners. Originally focused on processing Tilapia and Shrimp. Changed our focus to farming due to unstable ... – PowerPoint PPT presentation

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Title: Based in Beihai, Guangxi Province'


1

Elite Seafood The beginning
  • Based in Beihai, Guangxi Province.
  • Started in 2004 by 3 partners.
  • Originally focused on processing Tilapia and
    Shrimp.
  • Changed our focus to farming due to unstable
    supply.
  • Searched our province for lakes and suitable
    farming areas.
  • Started Cage/Lake Farming in 2006

2
Vertical Integration
  • Hatchery Started 2009.
  • Feed factory 11,000 tons per year.
  • Lake farming 7-12 months Farmed in Lakes/Cages.
  • Processing Own factory, traceability, quality
    control, ACC approved.
  • Transportation Own fleet of trucks, 8 in total,
    liquid oxygen.

Feed
Feed
Farming
Processing
3
Hatchery
4
Tilapia Farming
  • Based in Xiao Jiang, Guangxi Province.
  • Lake 22 miles in length.
  • Lake is 65-130ft in depth.
  • 6,000 cages.
  • 10,000 tons of live weight fish.
  • No factories, housing in the area.
  • 2.5 hours from factory
  • First in world to be ACC certified for Tilapia
    farming.

Feed Plant
Offices
Processing Plant
Feed Warehouse
Processing Plant
5
Tilapia Feed and Processing Factory
  • Based in Beihai, Guangxi Province.
  • Beilian Foods Industrial Company.
  • 2 Processing Rooms Tilapia/Shrimp
  • Size 78,584 sq/ft
  • Storage 14,000 sq/ft
  • Feed Factory
  • Size 129,803 sq/ft
  • 4 tons of feed per hour

Feed Plant
Offices
Processing Plant
Feed Warehouse
Processing Plant
6
Environmentally Concerned
  • We dont use antibiotics.
  • We dont use Malachite Green.
  • Farmed to BAP standards.
  • We use only lakes that are a minimum of 20 meters
    deep.
  • We farm no more than 0.3 of lake surface to
    prevent water pollution.

7
Food safety We really care!
  • Factory HACCP, EU, ACC and BRC approved.
  • New LC/MS/MS testing equipment. One of the first
    private factories to do so.
  • Our focus on environmental factors ensures
    healthy raw material.
  • We transport our fish to our factory.
  • We use liquid oxygen to keep the fish alive until
    slaughter.

8
The Difference
  • Farmed in fresh, clean water.
  • Lake located in the countryside away from
    industry and farms.
  • Farmed under a fully traceable system.
  • Our system is fully integrated and owned
  • and operated by Elite ensuring safe raw
    material.

9
Sustainability - Environment
  • Control Farming Quantities - Lake area is 60,000
    Mu (4,000 hectares) and we only farm 0.2 of the
    lakes surface.
  • Water testing We test the water in the
    reservoir every 3 months and we use the results
    from the report to adjust our bio mass.
  • FCE Feed Conversion Efficiency 0.36 (FCR 1.6 x
    5 fishmeal in the fish feed) (FCR 1.6 x 0
    fish oil in the fish feed) x 4.5kg (estimation
    fish used to produce fish meal)

10
Sustainability Water Testing Results
11
Sustainability Society and Economy
  • 85 of our feed is made up from ingredients
    farmed by local domestic farmers.
  • 80 of our workers in our farm base have been
    hired from villages near our lake.
  • Elite helps with local village projects such a
    completing roads and infrastructure

12
Sustainability Smart Business?
  • Sustainability opens the door to many customers
    and is a way of showing that Elite Seafood really
    cares.
  • Challenges - Balance cost and marketing.
  • The cost of cage farming under our sustainable
    system is 40 higher than the normal pond
    farmed tilapia in China
  • We need to make a decisions on how much fish we
    will farm 12 months in advance.
  • U.S buys 5000 containers of Tilapia Fillets per
    year. We focus on high level customers who care
    about sustainability.
  • We plan to be WWF and GLOBALGAP certified as a
    continuation of showing our customers our
    commitment to Sustainability.
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