Title: Revealing the case
1Revealing the case Rules, evaluation criteria,
theme
25. February 2009 Case writers Marte Hofset
maro04ap_at_student.cbs.dk Stefan K. Madsen
515_at_515.dk
Photo Poster inside ?Whatif! London Office.
2Purpose Give you an introduction to the
rules Touch lightly upon the evaluation of your
solutions Finally make you think about the theme
in new ways
Rules
1
3
- Preparation
- Preliminary rounds
- Final
Case
Blog
2
- Questions for the case
- Did you know...
- CBS.dk/library
3Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
- 1 presentation
- 1 executive summary
- 1 reference list including
- interview persons
- gt handed in at 6 pm Thursday
- 20 min presentation
- 10 min QA
- 20 min presentation
- 15 min QA
4Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Outside help
Data
- You can bring all you want (textbooks etc)
- Access to the CBS library databases
www.cbs.dk/library
- External interviews allowed
- Including professors from your home university
- Excluding students and faculty advisor. The team
must do all the work!
Questions
- Case questions www.case2009.blogspot.com - From
08.00-00.00 only - Look out for possible hints on the blog!
- General questions SPs09 (across from the closed
lounge) open all night
Hand in
- 1 PowerPoint presentation (2007 or older) and 1
executive summary (word or pdf). - 1 reference list incl. interview persons
- English
Computer
- Access to two computers and one printer provided
by CBC Case Competition 2009 - You may bring your own computer(s)
Rooms
- All material including your own computers
shall remain in the room while solving the case - Rooms will be locked if you go to the hotel, for
a walk etc.
All IP-traffic monitored
Deadline Thursday, February 26, 2009 at 18.00
You have to make a pdf-version of your slides for
printing
5Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Judging
- One winner of each round
- Same judges in each round
Tools
Prepara-tion
- Access to room - 1½ hour Thursday evening and 35
minutes Friday - Can also (for instance) be done at the hotel
Slides
- ... Cannot be changed i.e. you will use the
slides handed in Thursday
Presenta-tion
- 20 min presentation
- 10 min QA
Other presentations
- You cannot watch any other teams present except
from the finals - Faculty advisors can watch, but not leave except
from the finals
6Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Evaluation
- Two additional judges from the case company join
the panel - Performance in preliminary rounds do not count in
the finals - In case of dispute, the judges from the case
company decide
Prepara-tion
- Access to room for 35 min.
Presenta-tion
- In front of 500 people physically and many more
online - Streamed online on www.live.casecompetition.com
7New rules can be Nice or Evil?
8Remember what it is all about
- Having fun performing
- Showing good sportsmanship and fair play help
build relationships that last longer than a week
in Copenhagen - Learning is the main goal of case solving and
life
9Why Judges asks for different formats
10Three Preliminary Groups All together in the
Final
Group 1
- Mads Øvlisen - Former CEO, Novo Nordisk,
Associated Professor - Søren Strøm - Partner Ernst Young
- Anne-Marie Skov - Head of Communications
Carlsberg - Majken Schultz - Professor, Ph.d.
- Kenneth Plummer - President, Danmarks Radio
- Claus Kjærsgaard - VP Global Marketing ECCO
- Axel Henriques - Private Director Nordea Denmark
A/S - Nicklas Garemo - Director McKinsey
- Kim Fausing - COO, Exec. VP Danfoss
- John Finnich Pedersen -Director of Communications
Siemens - Oscar Moesgaard - Managing Partner, FIH Partners
- Martin Jes Iversen - Professor, Ph.d
Group 3
Group 2
Two executives from will join in the final round
11Evaluation Form - A Support for the Judges
- Ensure consistency and all-round evaluation
- The points (1-5) are not summed
- The points serve only as a guideline
- You will get short feedback
12Evaluation Form - A Support for the Judges
- ANALYSIS (20 )
- Definition and analysis of key issues
- Professional, technical, and academic assessment
- Identification of options/alternatives
- Recommended Action (20 )
- Argumentation for choice of recommendation
- Originality of the recommendations
- Specific plan for implementation (realistic and
financially sound)
- Slides and Presentation (20 )
- Presentation style and creativity
- Story line
- Relevant support for key points/arguments
- Q A (20 )
- Ability to justify position and to convince
- Consistency with presentation
- Team balance
- Executive Summary (10 )
- Concise clarification of analysis/recommendation
13Use the Blog to Post Questions to the Case Group
- Go to http//case2009.blogspot.com -)
- Questions answered
- Potential errors
- Misunderstandings / not clear writing
- Interpretation of data if not communicated
clearly in the case - Questions not answered
- Specific questions regarding issues you are
supposed to solve - Question will not be answered from 0.00 to 08.00
Remember to look regularly. We might post
additional hints on the blog!
14You can use the CBS e-resources freely
- Go to www.cbs.dk/library -)
152009 theme Seasoning business
16Seasoning business
Businees is a lot like baking a cake or cooking a
meal
you will have to break some eggs in the process
17Seasoning business
You need to know your ingredients well
18Seasoning business
You need action
Some just try
Some follows recipes
and some innovate
19Seasoning business
But be careful
Not to waste good resources
Not to have too many cooks in the kitchen
Not to get golden eggs go to waste
20Seasoning business
If you are good you will bake a cake everybody
wants
21Seasoning business
If you are smart, you continue to improve your
dish
You continue to season your business
22Seasoning business
And the case company is