Revealing the case

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Revealing the case Rules, evaluation criteria,
theme
25. February 2009 Case writers Marte Hofset
maro04ap_at_student.cbs.dk Stefan K. Madsen
515_at_515.dk
Photo Poster inside ?Whatif! London Office.
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Purpose Give you an introduction to the
rules Touch lightly upon the evaluation of your
solutions Finally make you think about the theme
in new ways
Rules
1
3

• Preparation
• Preliminary rounds
• Final

Case
Blog
2

• Questions for the case
• Did you know...
• CBS.dk/library

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Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation

• 1 presentation
• 1 executive summary
• 1 reference list including
• interview persons
• gt handed in at 6 pm Thursday

• 20 min presentation
• 10 min QA

• 20 min presentation
• 15 min QA

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Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Outside help
Data

• You can bring all you want (textbooks etc)
• Access to the CBS library databases
  www.cbs.dk/library

• External interviews allowed
• Including professors from your home university
• Excluding students and faculty advisor. The team
  must do all the work!

Questions

• Case questions www.case2009.blogspot.com - From
  08.00-00.00 only
• Look out for possible hints on the blog!
• General questions SPs09 (across from the closed
  lounge) open all night

Hand in

• 1 PowerPoint presentation (2007 or older) and 1
  executive summary (word or pdf).
• 1 reference list incl. interview persons
• English

Computer

• Access to two computers and one printer provided
  by CBC Case Competition 2009
• You may bring your own computer(s)

Rooms

• All material including your own computers
  shall remain in the room while solving the case
• Rooms will be locked if you go to the hotel, for
  a walk etc.

All IP-traffic monitored
Deadline Thursday, February 26, 2009 at 18.00
You have to make a pdf-version of your slides for
printing
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Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Judging

• One winner of each round
• Same judges in each round

Tools

• Access to a clicker

Prepara-tion

• Access to room - 1½ hour Thursday evening and 35
  minutes Friday
• Can also (for instance) be done at the hotel

Slides

• ... Cannot be changed i.e. you will use the
  slides handed in Thursday

Presenta-tion

• 20 min presentation
• 10 min QA

Other presentations

• You cannot watch any other teams present except
  from the finals
• Faculty advisors can watch, but not leave except
  from the finals

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Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Evaluation

• Two additional judges from the case company join
  the panel
• Performance in preliminary rounds do not count in
  the finals
• In case of dispute, the judges from the case
  company decide

Prepara-tion

• Access to room for 35 min.

Presenta-tion

• In front of 500 people physically and many more
  online
• Streamed online on www.live.casecompetition.com

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New rules can be Nice or Evil?
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Remember what it is all about

• Having fun performing
• Showing good sportsmanship and fair play help
  build relationships that last longer than a week
  in Copenhagen
• Learning is the main goal of case solving and
  life

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Why Judges asks for different formats
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Three Preliminary Groups All together in the
Final
Group 1

• Mads Øvlisen - Former CEO, Novo Nordisk,
  Associated Professor
• Søren Strøm - Partner Ernst Young
• Anne-Marie Skov - Head of Communications
  Carlsberg
• Majken Schultz - Professor, Ph.d.

• Kenneth Plummer - President, Danmarks Radio
• Claus Kjærsgaard - VP Global Marketing ECCO
• Axel Henriques - Private Director Nordea Denmark
  A/S
• Nicklas Garemo - Director McKinsey

• Kim Fausing - COO, Exec. VP Danfoss
• John Finnich Pedersen -Director of Communications
  Siemens
• Oscar Moesgaard - Managing Partner, FIH Partners
• Martin Jes Iversen - Professor, Ph.d

Group 3
Group 2
Two executives from will join in the final round
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Evaluation Form - A Support for the Judges

• Ensure consistency and all-round evaluation
• The points (1-5) are not summed
• The points serve only as a guideline
• You will get short feedback

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Evaluation Form - A Support for the Judges

• ANALYSIS (20 )
• Definition and analysis of key issues
• Professional, technical, and academic assessment
• Identification of options/alternatives

• Recommended Action (20 )
• Argumentation for choice of recommendation
• Originality of the recommendations
• Specific plan for implementation (realistic and
  financially sound)

• Slides and Presentation (20 )
• Presentation style and creativity
• Story line
• Relevant support for key points/arguments

• Q A (20 )
• Ability to justify position and to convince
• Consistency with presentation
• Team balance

• Executive Summary (10 )
• Concise clarification of analysis/recommendation

• Overall (10 )
• Overall

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Use the Blog to Post Questions to the Case Group

• Go to http//case2009.blogspot.com -)

• Questions answered
• Potential errors
• Misunderstandings / not clear writing
• Interpretation of data if not communicated
  clearly in the case
• Questions not answered
• Specific questions regarding issues you are
  supposed to solve
• Question will not be answered from 0.00 to 08.00

• Click Post question

Remember to look regularly. We might post
additional hints on the blog!
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You can use the CBS e-resources freely

• Go to www.cbs.dk/library -)

• Click search the library

• Click E-resources

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2009 theme Seasoning business
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Seasoning business
Businees is a lot like baking a cake or cooking a
meal
you will have to break some eggs in the process
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Seasoning business
You need to know your ingredients well
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Seasoning business
You need action
Some just try
Some follows recipes
and some innovate
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Seasoning business
But be careful
Not to waste good resources
Not to have too many cooks in the kitchen
Not to get golden eggs go to waste
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Seasoning business
If you are good you will bake a cake everybody
wants
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Seasoning business
If you are smart, you continue to improve your
dish
You continue to season your business
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Seasoning business
And the case company is