Revealing the case - PowerPoint PPT Presentation

1 / 22
About This Presentation
Title:

Revealing the case

Description:

Give you an introduction to the rules. Touch lightly upon the evaluation of your solutions ... Claus Kj rsgaard - VP Global Marketing ECCO ... – PowerPoint PPT presentation

Number of Views:106
Avg rating:3.0/5.0
Slides: 23
Provided by: cbscaseco
Category:
Tags: case | claus | madsen | revealing

less

Transcript and Presenter's Notes

Title: Revealing the case


1
Revealing the case Rules, evaluation criteria,
theme
25. February 2009 Case writers Marte Hofset
maro04ap_at_student.cbs.dk Stefan K. Madsen
515_at_515.dk
Photo Poster inside ?Whatif! London Office.
2
Purpose Give you an introduction to the
rules Touch lightly upon the evaluation of your
solutions Finally make you think about the theme
in new ways
Rules
1
3
  • Preparation
  • Preliminary rounds
  • Final

Case
Blog
2
  • Questions for the case
  • Did you know...
  • CBS.dk/library

3
Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
  • 1 presentation
  • 1 executive summary
  • 1 reference list including
  • interview persons
  • gt handed in at 6 pm Thursday
  • 20 min presentation
  • 10 min QA
  • 20 min presentation
  • 15 min QA

4
Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Outside help
Data
  • You can bring all you want (textbooks etc)
  • Access to the CBS library databases
    www.cbs.dk/library
  • External interviews allowed
  • Including professors from your home university
  • Excluding students and faculty advisor. The team
    must do all the work!

Questions
  • Case questions www.case2009.blogspot.com - From
    08.00-00.00 only
  • Look out for possible hints on the blog!
  • General questions SPs09 (across from the closed
    lounge) open all night

Hand in
  • 1 PowerPoint presentation (2007 or older) and 1
    executive summary (word or pdf).
  • 1 reference list incl. interview persons
  • English

Computer
  • Access to two computers and one printer provided
    by CBC Case Competition 2009
  • You may bring your own computer(s)

Rooms
  • All material including your own computers
    shall remain in the room while solving the case
  • Rooms will be locked if you go to the hotel, for
    a walk etc.

All IP-traffic monitored
Deadline Thursday, February 26, 2009 at 18.00
You have to make a pdf-version of your slides for
printing
5
Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Judging
  • One winner of each round
  • Same judges in each round

Tools
  • Access to a clicker

Prepara-tion
  • Access to room - 1½ hour Thursday evening and 35
    minutes Friday
  • Can also (for instance) be done at the hotel

Slides
  • ... Cannot be changed i.e. you will use the
    slides handed in Thursday

Presenta-tion
  • 20 min presentation
  • 10 min QA

Other presentations
  • You cannot watch any other teams present except
    from the finals
  • Faculty advisors can watch, but not leave except
    from the finals

6
Rules must be Obeyed Ask if You are in Doubt
Preliminary rounds
Final
Preparation
Evaluation
  • Two additional judges from the case company join
    the panel
  • Performance in preliminary rounds do not count in
    the finals
  • In case of dispute, the judges from the case
    company decide

Prepara-tion
  • Access to room for 35 min.

Presenta-tion
  • In front of 500 people physically and many more
    online
  • Streamed online on www.live.casecompetition.com

7
New rules can be Nice or Evil?
8
Remember what it is all about
  • Having fun performing
  • Showing good sportsmanship and fair play help
    build relationships that last longer than a week
    in Copenhagen
  • Learning is the main goal of case solving and
    life

9
Why Judges asks for different formats
10
Three Preliminary Groups All together in the
Final
Group 1
  • Mads Øvlisen - Former CEO, Novo Nordisk,
    Associated Professor
  • Søren Strøm - Partner Ernst Young
  • Anne-Marie Skov - Head of Communications
    Carlsberg
  • Majken Schultz - Professor, Ph.d.
  • Kenneth Plummer - President, Danmarks Radio
  • Claus Kjærsgaard - VP Global Marketing ECCO
  • Axel Henriques - Private Director Nordea Denmark
    A/S
  • Nicklas Garemo - Director McKinsey
  • Kim Fausing - COO, Exec. VP Danfoss
  • John Finnich Pedersen -Director of Communications
    Siemens
  • Oscar Moesgaard - Managing Partner, FIH Partners
  • Martin Jes Iversen - Professor, Ph.d

Group 3
Group 2
Two executives from will join in the final round
11
Evaluation Form - A Support for the Judges
  • Ensure consistency and all-round evaluation
  • The points (1-5) are not summed
  • The points serve only as a guideline
  • You will get short feedback

12
Evaluation Form - A Support for the Judges
  • ANALYSIS (20 )
  • Definition and analysis of key issues
  • Professional, technical, and academic assessment
  • Identification of options/alternatives
  • Recommended Action (20 )
  • Argumentation for choice of recommendation
  • Originality of the recommendations
  • Specific plan for implementation (realistic and
    financially sound)
  • Slides and Presentation (20 )
  • Presentation style and creativity
  • Story line
  • Relevant support for key points/arguments
  • Q A (20 )
  • Ability to justify position and to convince
  • Consistency with presentation
  • Team balance
  • Executive Summary (10 )
  • Concise clarification of analysis/recommendation
  • Overall (10 )
  • Overall

13
Use the Blog to Post Questions to the Case Group
  • Go to http//case2009.blogspot.com -)
  • Questions answered
  • Potential errors
  • Misunderstandings / not clear writing
  • Interpretation of data if not communicated
    clearly in the case
  • Questions not answered
  • Specific questions regarding issues you are
    supposed to solve
  • Question will not be answered from 0.00 to 08.00
  • Click Post question

Remember to look regularly. We might post
additional hints on the blog!
14
You can use the CBS e-resources freely
  • Go to www.cbs.dk/library -)
  • Click search the library
  • Click E-resources

15
2009 theme Seasoning business
16
Seasoning business
Businees is a lot like baking a cake or cooking a
meal
you will have to break some eggs in the process
17
Seasoning business
You need to know your ingredients well
18
Seasoning business
You need action
Some just try
Some follows recipes
and some innovate
19
Seasoning business
But be careful
Not to waste good resources
Not to have too many cooks in the kitchen
Not to get golden eggs go to waste
20
Seasoning business
If you are good you will bake a cake everybody
wants
21
Seasoning business
If you are smart, you continue to improve your
dish
You continue to season your business
22
Seasoning business
And the case company is
Write a Comment
User Comments (0)
About PowerShow.com