RETAILING

1
RETAILING

• All activities involved in the sale of products
  to final consumers.

2
IMPORTANCE

• 2 TRILLION IN SALES
• 19 MILLION PEOPLE
• CREATE TIME, PLACE, FORM POSSESSION UTILITY
• SATISFY SOME SOCIAL EMOTIONAL NEEDS

3
TYPES

• SINGLE-LINE/LIMITED-LINE
• SPECIALITY SHOPS
• DEPARTMENT STORES
• MASS-MERCHANDISING
• SUPERMARKETS
• CATALOG SHOWROOMS
• MASS MERCHANDISERS
• HYPERMARKETS

4
OTHER TYPES

• CONVENIENCE STORES
• AUTOMATIC VENDING
• DOOR-TO-DOOR
• TELEPHONE
• DIRECT MAIL
• CABLE TV NETWORKS

5
INTERNET

• STILL A BABY-Sales of 10 Billion(99)
• NO LOCATIONAL LIMITATIONS
• NEW MEANING --CONVENIENCE
• MORE LESS INFO
• LOST IN THE AISLES
• COSTS ARE STILL DECEPTIVE
• www.landsend.com
• www.eddiebauer.com
• www.peapod.com
• www.ebay.com
• www.amazon.com

6
RETAILING MIX

• GOODS SERVICES
• ASSORTMENT, SALES SERVICE, CUSTOMER SERVICE,
  PRICING, CREDIT,
• PARKING, ETC.
• LOGISTICS
• LOCATION, DISTRIBUTION CENTERS, TRANSPORTATION,
  HANDLING, PARKING, INVENTORY MGT., ETC.
• COMMUNICATIONS
• PERSONAL SELLING, ADVERTISING, WINDOW DISPLAYS,
  POP, PR, ETC.

7
STORE LOCATION

• CENTRAL BUSINESS
• REGIONAL SHOPPING CENTERS, E.G., WHITE MARSH MALL
• COMMUNITY SHOPPING CTRS., E.G., GLEN BURNIE MALL
• STRIP LOCATIONS, E.G., GREENSPRING
• POWER CENTER, HOME DEPOT, COSCO, PET SUPPLIES,
  ETC.
• MALL AMERICA TYPES

8
OTHER ISSUES

• WHEEL OF RETAILING
• SCRAMBLED MERCHANDISING
• RETAIL LIFE CYCLE
• UPC INFO
• TECHNOLOGY
• SHOPLIFTING
• SLOTTING ALLOWANCES
• GLOBAL

9
STORE SIZE AND SHARE

• 100,000(11)
• 1 MARKET SHARE POINT
• 1 MILLION-25 OF STORES
• 1 MILLION-81 MSPS