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Introducing DURATECH Clothing

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Potential Retail Locations in Corvallis/Albany Area ... Home Depot. Philomath Feed. Robnett's Hardware. The Tack Box. Wilco Farm Store. Distribution Location ... – PowerPoint PPT presentation

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Title: Introducing DURATECH Clothing


1
Introducing DURATECH Clothing
  • Presented ByMark Tyler Jessica Lupe
    Brittany Ben

2
Recommendations
  • Conduct a Consumer Poll
  • Develop a Sales Pitch.
  • Set Up Meetings with Potential Retailers.
  • Meet with an Advertising Consultant.
  • Educate Customer Service Staff about New Product
    Line.

3
Conduct Consumer Polls
  • Conduct field research
  • Gain information via polls and interviews
  • Provide sample products for testing and
    inspection
  • Gain consumer opinion on durability

4
Develop a Sales Pitch
  • Sales pitch should include
  • Estimated profit analysis unique to each company
  • Features and benefits of product
  • Include advertising scheme
  • Illustrate findings from consumer polls
  • Propose price reduction for large quantity
    purchases, or an early buy program
  • Reiterate the abundance of customer relations
    staff within our company

5
Meet with Potential Retailers
  • Contact potential retailers
  • Work to develop a strong professional
    relationship
  • Inquire about their wants and needs as a company
  • Gain knowledge about each company before formal
    interview

6
Meet with an Advertising Consultant
  • Collaborate with an advertising consultant to
    develop
  • Point of purchase advertisement
  • Brochures
  • Flyers
  • Media should be eye catching, interactive, and
    educational

7
Educate Staff
  • Educate staff about new products so they are
    prepared to handle
  • Sales calls
  • Returns
  • Faulty merchandise
  • Company specials and discounts

8
Market analysis
9
Market Analysis
  • Largely focused towards agricultural and
    construction workers.
  • Technology used will be greatly beneficial to
    those involved within these occupations.
  • The target market within agricultural and
    construction occupations is directed to young
    males (18-24 years old), but not limited to.

10
Market Analysis
  • Average income for farm/construction workers is
    projected in 2008
  • Farmers
  • USA 40,000
  • Oregon 38,000
  • Dairy Farmers
  • USA 48,000
  • Oregon 46,000

11
Market Analysis
  • Average income projected for construction workers
    in 2008 is
  • Construction
  • USA 52,000
  • Oregon 50,000
  • Average Income projected for all households in
    2008
  • Income per household
  • USA 84,000
  • Oregon 80,000
  • Considering expenses have increased
  • Feed
  • Fuel
  • Utilities
  • Primarily farmers and construction workers will
    need to buy apparel
  • that adapts to their environments and is expected
    to last for an
  • extended period.

12
Market Analysis
  • Consumers wish to have different styles
    incorporated into their attire although in
    laborious environments.
  • Styles
  • Tight fitting, boot-cut Loose fitting, more
    baggy
  • Modified for various environments
  • Rainproof, flameproof
  • Colors
  • Black, Brown, Charcoal, Khaki, Navy
  • Sizes
  • Length of pants (Short, Regular, Long)
  • Waist sizes to scale (Ex 34-36-38)

13
Competitive Assessment
  • Information on Competitors
  • (Carhartt, Wrangler, Dickies, Levi)
  • Established market, traditional wear
  • Target both young and old workers
  • Global distribution
  • Basic, average Work Jeans 35-45

14
Competitive Assessment
  • Where we can excel in the work wear market
  • Local Market, where attention to individual
    customer is priority
  • Provide a durable and breathable alternative to
    the average jean
  • Customized jean to fit any type of worker for any
    environment
  • Same price as average jean 35-45 (great value)

15
Potential Retail Locations in Corvallis/Albany
Area
  • Coastal Farm and Home
  • Denson Feed and Seed Store
  • Feed and Seed Inc.
  • Home Depot
  • Philomath Feed
  • Robnetts Hardware
  • The Tack Box
  • Wilco Farm Store

16
Distribution Location
  • Local Corvallis distribution center used as
    warehouse for product, home base for business
    operations, and studio for design
  • Renovation of industrial building
  • No flagship retail storefront

17
Signature Work Pant Financial Analysis
  • 3 yards of double twill denim to make 1 pair of
    jeans.
  • 5.00-7.00 /yard for a typical commercial grade
    22oz canvas double twill.
  • Buttons/rivets/zippers per pair is approximately
    2.00-3.00 for nickel
  • or bronze trim (typical trim for denim).
  • Leather brand tag, and embroidery is 5.00
  • The parts for the adjustable knee pads would be
    about 5.00 per jean. This includes
  • materials and outsourcing parts for production.
  • Lyrca Spandex / Polyester blend for
    breathability costs about 16.00 per yard,
  • but we'd be only using about 1/6th that for
    specific parts of the jeans. So, 2.50
  • 14.00-17.00 for raw materials.
  • Add another 2.00 per jean for manufacturing
  • 1.00 for shipping (since we're doing it in bulk
    freight).
  • We're looking at about a cost of 25.00 per
    finished garment.

18
Signature Work Pant Financial Analysis
  • The average price for our competitors is around
    35.00
  • With our finished garment being 25.00, after
    adding the cost for daily operations, and
    employee payroll we are looking at a price of
    around 33.00 retail per pair.
  • Anything above that will be profit.
  • Great value for the price point (technology)

19
Design
  • Take advantage of new advancements in textile
    technology for wicking moisture, providing
    comfort, and resilience.
  • Patented DURATECH TECH-kneeq Technology, allows
    for customizable knee protection built into
    workpants.
  • Various fits and cuts allow for maximum
    flexibility, fitment, and style selections for
    all body types and needs.

20
Design
21
Design
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