R.L. Investors Construction Company

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R.L. Investors Construction Company

• Builders of Fine Homes

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Company Information

• R.L. Investors is a construction company that was
  started by my Grandfather in 1960.
• He started by building mid-rise and high-rise
  apartment buildings.
• In the 1980s R. L. Investors started to
  construct single family homes
• Today we have entered three distinct markets
  Construction of retail buildings, residential
  homes, and apartment complexes in the Northern
  New Jersey Area.

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Prices

• Apartment Buildings
• Studio 350 ft., 1250 a month
• 1 Bedroom 825 ft., 1500 a month
• 2 Bedrooms 1350 ft., 2400 a month
• All these prices include ALL utilities, garage
  parking, pool access, gym membership, and basic
  cable
• Single and Double family homes
• Duplex 3 bedroom, 1 car garage starts at
  650,000
• 5 bedroom, 2 car garage starts at 850,000
• Single Family Home Starts at 1 million and go up
  to 4 million dollars

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What makes a good website?
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Principles to effective website design.

• Provide good content
• Make sure the content is consistent with the
  purpose of the organization.
• Make your site easy to navigate
• Make sure your site is secure
• Design pages on your site so they load fast
• Make your site look professional
• Design the site to be as low maintenance as
  possible
• Update regularly

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What the larger competitors offer

• A design corner
• This is a place where you can design a home to
  your liking
• This will allow a person to customize your home
  without paying for an architect to design it for
  you
• Pictures of previous work
• Potential customers can see what you have done in
  the past
• Investor relations
• This allows the potential customer to see who
  they must contact to get a property listing, or
  who to contact to receive a bank loan to begin
  initial payments for your new home.
• About us page
• This page tells potential customer about the
  history of the company and how it has grown to
  where it is today.
• Examples
• Toll Brothers
• Kiewit

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Design Corner

• The design corner lets you design your own home
  online.
• You choose the location of your house, the square
  footage, number of bedrooms, bathrooms, garages
  etc.
• Macromedia flash player is used as the graphical
  interface for the design.
• Example
• Design Your Own Home by Toll Brothers

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Pictures of previous work

• Potential customers can see what you have done in
  the past.
• Many websites now offer slideshows using Java
  templates.
• Pictures are also strategically places throughout
  the website.
• Examples
• Slideshow
• Strategic Placement of pictures

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Investor Relations Page

• This allows the potential customer to see who
  they must contact to get a property listing, or
  who to contact to receive a bank loan to begin
  initial payments for your new home.
• Example
• Toll Brothers investor relations

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About US page

• This page tells potential customer about the
  history of the company and how it has grown to
  where it is today.
• Many of them contain Video Presentations and
  other media. The goal of this page is to gain the
  customers trust.
• Windows Media player and the flash player are
  commonly used.
• Example

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Other Possible Considerations

• The ability to get instant price quotes on your
  house via email.
• The ability to apply for a house loan online.
• Class, what do you think?

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Supply Chain Management

• SCM spans all movement and storage of raw
  materials, work in process, and finished goods
• SCM will aid in the collaboration of the many
  different fields involved with the construction
  of a house
• Engineers, Architects, Subcontractors
• Successful SCM requires a change from managing
  individual functions to integrating activities
  into key supply chain processes

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Customer Relationship Management

• Our website will reduce cost because
• - the customer will not have to hire an
  architect to develop a plan
• - our value chain is more integrated and
  efficient
• Satisfaction will improve because
• - quicker delivery time of all materials
• - the design corner will allow customer to
  alter building to his/her liking
• - it will create a more realistic picture of
  final product

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Customer Relationship Management, II

• Overall customer relationship is improved
  because
• - customer is getting exactly what they want
  and
• builder will not have to make changes
  mid-way through
• the process
• - customer is more involved through out the
• project
• - all the steps in developing the home are
• integrated into one site
• - design the home, get a loan, find land
  
• available through a real estate agent

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Stage 1 and Stage 3

• Stage 1 is where websites are used to provide
  information to customers, suppliers, and
  employees in a brochure form.
• - we fit into stage 1 because we offer general
  information however we go beyond stage 1 because
  we use multimedia and interactive capabilities.
• - design corner
• Stage 3 is where companies integrate the entire
  chain.
• - when a customer utilizes the design corner
  and sends us their plans we can send those plans
  directly to our suppliers

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Graphic Design and Layout of our Website

• We will have a picture gallery of different
  homes, mid-rise and high rise apartment complexes
  available on the website in order to give
  customers examples of the work that we do.
• Interior and exterior photos
• We will have a section of the website that helps
  customers find a bank if they need a loan to
  begin construction.

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Graphic Design and Layout of our Website

• Contact information for developers and Real
  Estate Agents
• The agents can show the property before
  information is sent to the papers
• Developers can tell customers what they are
  building now and what they plan on building in
  the future.
• Contact architects
• Allows customers to customize their homes as they
  are being built.
• Allows for more direct feedback.
• Photo Gallery showing the developmental stages of
  works in progress.
• Provides customers with a visual timetable
• Provide prices for different homes.