Communicating risk directly to physicians in community practice

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Communicating risk directly to physicians in
community practice

• Frank May

Clinical Professor College of Pharmacy, University
of Kentucky
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• Educational and support services for
  community-based medical practitioners

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• Academic detailing
• Clinically experienced visitors
• Topics selected for their current interest to
  doctors
• Understanding barriers to behaviour change
• Service orientation
• Comprehensive coverage
• Improved management of clinical risk

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BETTER PATIENT OUTCOMES
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• UNCERTAINTY

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• SCEPTICISM

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From The New Zealand Guidelines Group
Estimation of cardiovascular risk for men and
women Adapted from recommendations for the
Prevention of Coronary Heart Disease in Clinical
Practice from the European Societies of
Cardiology, Atherosclerosis and Hypertension
Table published by the New Zealand Guidelines
Group adapted from recommendations for the
Prevention of Coronary Heart Disease in Clinical
Practice from the European Societies of
Cardiology, Atherosclerosis and Hypertension
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(No Transcript)
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From The New Zealand Guidelines Group
Estimation of cardiovascular risk for men and
women Adapted from recommendations for the
Prevention of Coronary Heart Disease in Clinical
Practice from the European Societies of
Cardiology, Atherosclerosis and Hypertension
Table published by the New Zealand Guidelines
Group adapted from recommendations for the
Prevention of Coronary Heart Disease in Clinical
Practice from the European Societies of
Cardiology, Atherosclerosis and Hypertension
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(No Transcript)