Bruster's Ice Cream

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• By Jake Brewer, Jonathan Helms, Matthew Becker,
  and Lela Smith

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Mission Statement

• At Brusters, we believe that ice cream is one
  of lifes great simple pleasures. It gives us a
  chance to slow down, appreciate the good things,
  and enjoy a quiet moment with the people we hold
  close.

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Background

• Started as a family owned ice cream shop in 1989
• Founded by Bruce Reed in Bridgewater,
  Pennsylvania
• Ice cream made fresh daily
• Ranked among the nations leading franchises

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• Company Type- Private, Franchise
• 2004 Sales (mil.)-
  39.00
• 2004 Employees- 1,700 (est.)
• Store Rank- 15th out of
  230

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Locations
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Tennessee Locations

• Cordova420 S. Germantown PkwySuite 101Cordova,
  TN 38016901-756-5525901-756-8454 Fax
  Hixson4241 Hixson PikeChattanooga,
  TN 37415423-877-9119423-877-9499 Fax

• Knoxville1043 Old Cedar Bluff RoadKnoxville,
  TN 37923865-691-3327865-691-3075 Fax
  Memphis7938 Winchester RoadMemphis,
  TN 38125901-737-9592901-737-0594 Fax

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PFG Milton

• Main Distributor
• Oakwood, GA
• Trucks are main delivery method
• Refrigerated
• PFG owned

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• Company Type- Subsidiary of Performance
  Food
• Fiscal Year-End-
  December
• Sales (mil.)-
  300.00
• Employees-
  402

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Cone Supply

• Joy Cone Company in Pennsylvania supplies sugar
  and waffle cones.
• Keebler supplies cake cones from Michigan

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Nabisco

• Nabisco provides cookies for ice cream and
  milkshakes
• Provides pie crust that are used for pies

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Containers and Packaging

• Sweetheart supplies cups, napkins, and all other
  paper products.
• Jet plastics supplies spoons, forks, and utensils.

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Placing Orders

• Inventory counted Sunday nights
• Everything needed is ordered on Monday morning
• - Fax orders
• - Email orders
• Deliveries made each Wednesday before the store
  opens
• Almost 3x as many orders in the summer opposed to
  the winter
• Brusters has over 140 flavors

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Brusters Push Strategy

• Each store makes their own ice cream
• - Different mixes arrive on Monday morning
• - Chocolate and vanilla made every morning
• Each batch made is a five gallon tub
• Make 15 tubs in a typical winter day
• Make 40 tubs in a typical summer day

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Johnston Corp.
Titusville Dairy products
Brusters Ice Cream
PFG-Milton
Consumer (End-user)
Keebler
Joy Cones
Jet Plastic (utensils)
Sweetheart Papers (napkins)
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Additional Suppliers

• Johnston Corp.
• Fudge
• Titusville Dairy Products
• Yogurt mix.
• Allen corp.
• Pre-made Cakes
• Hilson nuts
• Peanuts, almonds, walnuts, etc.
• MM Mars - Candies

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Contacts

• David Borden, Knoxville Franchise Owner
• John Borden, ManagerKnoxville Location
• www.brustersicecream.com
• www.pfgmiltons.com
• www.keebler.com
• www.joyconecompany.com
• www.sweetheart.com
• www.nabisco.com