Com 201: Introduction to Mass Communication

1
Com 201 Introduction to Mass Communication

• Instructor Iva Thelen
• Fall 2005
• Lecture Radio, TV, Internet

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Overview

• Lecture Radio, Television The Internet

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Radio

• Motivator
• Ubiquity
• Scope of the Industry

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Technical Development

• Transmitting sounds/messages
• Transmitting voices

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Characteristics of U.S. Radio

• Radio in the Private Sector
• Role of Advertising
• Noncommercial Radio

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Radio as Entertainment

• Early Mass Programming
• Formats for Specific Audiences

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Radio News

• Pioneer Radio News
• News formats
• Decline of Radio News
• NPR/ Talk Radio

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Radio Networks

• Four Traditional Networks
• NBC, ABC, CBS Mutual
• Radio Networks Today
• ABC, Westwood, Infinity American Urban
• Affiliate-Network Relations

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Broadcast Regulation

• Trusteeship Rationale
• Regulating Networks
• Broadcast Deregulation

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Quality on the Air

• Marketplace Values
• Measuring Quality

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Radios Future

• Digital Radio
• Web Radio
• Satellite Radio

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Television

• Impact of Television
• Cultural Impact
• Mass Media Shake-up

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Technology of Television

• Electronic Scanning
• Integrated Standardization
• High-Definition Television
• Streaming

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Structure of U.S. Television

• Dual National System
• Affiliate-Network Relations

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Delivery Systems

• Over-Air Stations
• Cable Systems
• Satellite-Direct
• Interactive Television

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Over-Air Networks

• Traditional Networks
• Other Networks

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Cable Television

• Roots of Cable
• Growth of Cable
• Advertising

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Television Entertainment

• Early Programming
• Producing Entertainment Programs
• Changing Program Standards
• New Rating System

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Television News

• Talking Heads and Newsreels
• Shift in Network News
• 24-Hour Television News
• Local News

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Public Television

• Corporation for Public Broadcasting
• Debate over Public Funding

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Evaluating Television

• Populist Measures
• Quality Measures

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The Web

• Tim Berners-Lee inventor of the www

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World Wide Web

• New Mass Medium
• The Web in Context
• Bandwidth Limitations

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The Internet

• The Information Superhighway
• Internet2
• Online Services

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Commerce and the Web

• Advertising-Free Origins
• Web Commerce
• Web Advertising

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Measuring the Web Audience

• Inconsistent Data
• Webs Advertising Reach

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Web Technology

• Transistors
• Fiber Optics

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Nonlinear Communication

• Linear communication
• Hypertext

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Hypertext

• Pre-Hypertext Innovations
• Hypertext News
• Hyperfiction

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Evaluating the Web

• Accuracy on the Web
• Strengths of Sites

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Media Melding

• Technological Convergence
• Transition Ahead
• Government Deregulation

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Public Policy and the Web

• Universal Access
• Global Inequities
• Privacy and the Web
• Cyberpornography

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For Thursday

• Test covers Chapters 1-9
• Company Presentations Oct 20 25