Fair Funding for Local Tourism

1
Fair Funding for Local Tourism
2
PACVB Funding Challenges

• Flat funding for 3 years
• Tight budget statewide
• Governors focus on regionalism
• Competing demands at County level
• Hotel tax vs. Matching Grants

3
About Triad Strategies

• Lobbying
• Tom Blikle
• Communications/public affairs
• Tony May
• Grassroots
• Bonnie McCarthy

4
About the Campaign

• Main Components
• Legislative
• Media
• Grassroots

5
Legislative/Governor

• Encourage passivity by Governor
• Baseline survey
• Bob Godshall Frank LaGrotta
• Identify Senate champions
• Coordinate F3LT events w/PACVB Legislative
  Dinner, Tourism Day

6
Media

• Message box
• Op-eds
• Media training
• Editorial board tour
• News conferences, if needed

7
Grassroots

• Fair Funding for Local Tourism (F3LT)
• Public affairs TV programs
• Videotape / email / blast fax / website / DVD /
  streaming video
• Op-eds / guest editorials
• Letters to editors

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Advertising (Additional )

• Media blitz in Harrisburg
• Billboards
• Bus shelters
• TV spots
• Lapel pins