IPTV Service Overview

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IPTV Service Overview

• Lawrence Harte
• IP Television Magazine

Interviewed over 300 IPTV Related Companies.
Created Directory of IPTV Companies. Receive,
Review and Analyze New IPTV Products and
Services. Researched and Authored Books on IPTV
Systems and Technologies. Editor IPTV Dictionary
(www.IPTVDictionary.com). Degrees, Patents,
Design and Business Experience. Most Important -
Know Very Smart People
LHarte_at_IPTVMagazine.com
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Telecom Meets Hollywood
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Introduction

• Future of TV
• IPTV Systems
• IPTV Services
• Key Features
• Evolution

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Future of Television

• Ultra Broadband - 10 Mbps
• Content Focused
• Self Provisioned
• Wireless

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Communication Systems of Today
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Communication Systems of Tomorrow
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IPTV Systems

• Managed IPTV- TelcoTV- IPCATV- WBB TV
• Unmanaged IPTV- Broadband TV

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Managed IPTV

• Telco TV
• IP CATV
• WBB TV

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Unmanaged IPTV

• Broadband TV- Download and Play- Streaming

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Internet Television Service Provider (ITVSP)
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IPTV Viewing Devices

• Standard Television- IP Set Top Box
• Multimedia Computer
• IP Television
• Mobile Phone

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IPTV Services

• Television Services
• Datacom Services
• Telephony Services
• Information Services

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IPTV Television Services

• Local Content
• Live Content
• On Demand
• Advertising

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Datacom Services

• Access- Speed- Quality of Service- Amount
  Transferred
• Data Processing

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IPTV Telephony Services

• Local Access
• Long Distance
• Network Services

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IPTV Information Services

• Multiple Access types
• Billing- Direct Billing- Shared Revenue

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Key IPTV Features

• Number of TV Channels
• Interactive Programming Guides
• Anywhere TV
• Addressable Advertising
• Compatibility
• Security

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Number of IPTV Channels

• Any TV Station in the World
• Group TV
• Private TV

1 Million TV Channels
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Content Sources

• Networks - Local and Distant
• Vertical Segments
• Studio Direct to Consumer
• Rediscovered Content
• Repurposed Content (segments)
• Companies and Governments
• Common Groups
• Personal Content

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Interactive Programming Guides

• Combined Media
• Search Capability

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Anywhere IPTV

• Any Broadband Connection in the World

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Addressable Advertising

• 2 Cents per Viewer Superbowl 2005 Ads
• 54 Cents per Click on Google Advertising

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Key IPTV Challenges

• IPTV Bandwidth
• Content Licensing
• Billing
• Compatibility
• Security

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IPTV Bandwidth and QoS

• 2-4 Mbps SD
• 4 Hours per Day
• Simulcast
• Multicast
• On Demand

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Content Licensing

• Geographic
• Time to Use
• Number of Uses
• Type of Use

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IPTV Billing

• Access- Fixed- Roaming
• Content
• Advertising- National- Spot- Individual-
  Interactive

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Compatibility

• Access Devices
• Protocols

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Security

• Access Control
• Rights Management
• Media Portability

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IPTV Evolution

• Telco TV
• IP CATV
• WBB TV
• ITVSP

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What This Means

• Future TV- Broadband TV- Networks Look Alike
• IPTV Integrated Services- TV - Datacom -
  Telephony - Information
• Many New Features and Services - 1 million
  channels - Anywhere TV - IPG - Addressable
  Advertising - Self provisioning
• Key Challenges- Bandwidth - Compatibility -
  Content Licensing - Billing - Security