Interactive Agenda Setting - PowerPoint PPT Presentation

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Interactive Agenda Setting

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Interactive Agenda Setting. Eamonn Molloy, 3rd & 4th ... Research Centres: JMI, Skoll, Clifford Chance and others. Chairs: L'Oreal, HSBC, Peter Moores etc ... – PowerPoint PPT presentation

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Title: Interactive Agenda Setting


1
Interactive Agenda Setting
  • Eamonn Molloy,
  • 3rd 4th November 2005
  • Coseners House Abingdon

2
Four Types of Interaction
1. Research
Sa?d Business School University of Oxford
4. Benefaction
2. Teaching
3. Networking
3
1. Research
  • Project funding
  • Sites of Research / access
  • Users of Research

4
2. Teaching
  • Case Studies
  • Guest Speakers
  • Projects D. Phil., MBA, MSc, EMEM
  • www.sbs.ox.ac.uk
  • Exec Ed

5
3. Networking
  • Oxford Business Alumni
  • Oxford Business Network
  • Oxford Science Enterprise Centre
  • Entrepreneurship Society

6
4. Benefaction
  • Infrastructure Buildings, Libraries
  • Research Centres JMI, Skoll, Clifford Chance and
    others
  • Chairs LOreal, HSBC, Peter Moores etc

7
Interactive Agenda Setting Risks and Benefits
Organisation Organisation Organisation Organisation
Research 2.Teaching 3. Networking 4. Benefaction
Risks -Sponsor led agenda - Disclosure - Theoretical contribution - Relevance -Pedagogical limits to case study approach - Guest lecturers - Student project dilemmas - Loss of focus - Coordination -Communication - misrepresent-ion -Agenda control -Micro-managing - Reputation - Liability
Benefits - Sponsorship - Access - Validity - Relevance - Up-to-date knowledge - Relevance - Entertaining - Authority - Publicity - Potential Research / teaching connections Access Consultancy - Infrastructure - Long-term resources - Reputation - Open-agenda
8
Relationship Management
t
Organisation
1
2
3
4
R
B
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