Market

1

• Market
• Yourself as a Brand to
• Presented by Kim Richmond

• Get the Job You Want
• Sponsored by Upper Merion Township Library
• These materials cannot be reproduced without the
  permission of Richmond Marketing Communications

2

• 10
• Tips
• for
• Successful
• Interviews

• 10 Tips
• Popular interview questions
• Dos and Donts of interviewing
• Wrap-up
• Next steps

3

• To be prepared is half the victory.
• Speedo

4

• Tip 1
• Show and Sell Yourself
• With
• Samples of Your Work

• Portfolios arent just for creative jobs
• Samples are a powerful way to stand out and leave
  an impression
• Gather clean samples of projects from
• Previous jobs/internships
• Volunteer organizations/projects
• Professional organizations
• Put in a professional notebook
• Create a summary sheet for each project with your
  talking points
• Do it nowdont wait until you get an interview

5

• Tip 2
• Accept
• the
• Interview

• You may be contacted by phone or email
• Always ask for what position you will be
  interviewing
• Always ask with whom you will be meeting
• Name(s)
• Title (s)
• If by phone, write down date, time, address
  including floor or suite number
• Get the name, email and phone number of person
  who set up the interview
• Ask if there is a job description available (if
  you dont have one)

6

• Tip 3
• Confirm
• the
• Interview

• If the interview was set up a week in advance,
  its best to confirm
• Phone or email

7

• Tip 4
• Prepare
• for the
• Logistics

• Have detailed directions including floor and
  suite number
• Allow extra time for traffic
• Print extra copies of your resume on 24 lb. paper
• Get a professional folder or portfolio for extra
  copies of resumes and notes
• Prepare samples of your work

8

• Tip 5
• Prepare
• Your
• Wardrobe

• You only have one chance to make a first
  impression. You decide.
• Response from an executive when asked by a
  candidate how to dress for the interview

9

• Tip 5
• Prepare
• Your
• Wardrobe

• Always be conservative and professional (even for
  business casual)
• Dark suit (pants or skirt for women)
• Light colored shirt, tie, blouse
• Hosiery for women
• Polished shoes (no toe cleavage for women)
• Professional make-up and hair

10

• Tip 5
• Prepare
• Your
• Wardrobe

• Attend the Attire for Hire Workshop on
• Monday, June 15
• Upper Merion Township Library

11

• Tip 6
• Do
• Your
• Research

• Research the company
• Website
• Google search
• Databases
• Stores, call center, etc.
• Be the Customer
• Go through the purchasing process as if you were
  a customer
• Research Competition
• Review competitors websites, stores, etc.
• Go through the purchasing process
• Review the job description
• Review employee comments on Vault.com

12

• Tip 7
• Prepare
• Your
• Questions

• Remember that you are interviewing the company,
  too
• Write down at least 3 5 questions
• Company
• Position
• Personal development
• Ask benefits questions to HR person
• DONT ask about salary unless the interviewer
  brings it up
• Be prepared to answer the question of the salary
  you are seeking

13

• Tip 8
• Prepare
• Your
• Answers
• to Popular
• Interview Questions

• Determine 3 things you want the interviewer to
  remember about you after the interview
• Hint Your brand positioning points
• So tell me about yourself
• 30 second elevator pitch
• What youve done, what youre currently doing,
  what you want to do
• Answer questions with examples of how you
  demonstrated your key skills
• Rehearse your answers out loud
• Popular Interview Questions (page 6)
• Dos and Dont of Interviewing (page 8)

14

• Tip 9
• During
• the
• Interview

• Arrive early and use the rest room for one last
  look
• If you are late (avoid at all costs) call ahead
• Bring something to read
• Greet your interviewing with a strong handshake,
  smile and eye contact
• Start with small talk to build rapport
• Relax and be yourself
• At the end of the interview, ask about the timing
  for the hiring decision
• Ask for the job!

15

• Tip 9
• During
• the
• Interview

• Learn about the company and position by asking
  questions
• Observe the cues
• Environment
• People
• How people express themselves
• Ask about
• Company
• Position
• Company culture
• Dont ask about
• Salary
• Working remotely
• Hours
• Leaving early
• Time off

16

• Tip 9
• During
• the
• Interview

• Tell your brand story and make them fall in love
  with you!
• Its the best way to get a great offer

17

• Tip 10
• Follow-up,
• Follow-up,
• Follow-up!

• Make notes from your interview while it is fresh
  in your mind
• Send a thank you email the same day
• Include a link to an article or video about a
  topic you discussed
• Send a handwritten thank you note the same day
• Use plain white business note card
• Follow-up with a phone call if you dont hear
  back by the appointed date
• Dont leave a voice mail message, call until you
  reach the person

18

• Tip 10
• Follow-up,
• Follow-up,
• Follow-up!

• The interview process may include several rounds
  of interviews
• Prepare for each interview as if it were your
  first interview
• Dont take it for granted that you have the job
  because you have been invited back for a second
  interview
• Send thank you notes after each interviewyou
  cant say thank you too much!

19

• A
• Word
• About
• References

• Identify professional references and contact each
  one personally
• Three references are usually sufficient
• Tell each one about the company, position and the
  name of the person who will most likely contact
  him/her
• Send a handwritten thank you note to each
  reference
• Keep your references appraised of your job
  search, even if you dont get the job
• Send a personal email or call each one, dont
  send a group email

20

• A
• Word
• About
• References

• Dont include references on your resume wait
  until the employer asks for them
• Submit references on a Word document including
• Your name
• Name, position, company, phone number and email
  of each reference
• Relationship you have with each reference

21

• Wrap
• Up

• Preparation is key for successful interviews
• Know the company
• Be ready with questions
• Rehearse your responses including stories that
  demonstrate your brand positioning points
• Always follow-up
• Thank you email
• Handwritten thank you note
• Keep your references in the loop
• Talk to each in advance
• Let each know the outcome

22

• Wrap
• Up

• Dont get discouraged!
• Many companies dont follow-up like they should
• Keep the spirit!
• Do you follow-up
• When you get your job, remember to treat
  candidates with courtesy

23

• Questions?

24

• Next
• Steps

• Monday, June 8
• Negotiating and Accepting the Right Job Offer
• Monday, June 15
• Attire for Hire

25

• Thank

• You