Outside

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Outside
Elizabeth Gould LIBR 155 Serials Fall Quarter,
2003 Tony Wilson
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• Nature doesnt need any PR help but this
  four-color publication is more than an outdoor
  lovers magazine it explores what is colorful
  about the relationship between man and the
  environment
• -PR News, May 11, 1998

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Mission

• Back from five years of seeing the world and
  working odd jobs, Larry Burke decided to write
  about his experiences. When he could find no
  all-purpose outdoors magazine, the seed for
  Outside was planted.
• What we wanted was to create a magazine that,
  first and foremost, was for a year-round, active
  lifestyle, that took into consideration the
  sports, the travel, the people, the politics, the
  art, the literature of the world outside, Burke
  recalled.
• -Columbian, Feb. 7, 1995

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Staff

• Chairman/Editor-in-Chief Lawrence J. Burke
• Vice-President/Publisher Scott Parmelee
• Editor Hal Espen
• Creative Director Hannah McCaughry
• Managing Editor Kate Arnold
• Travel Director Leslie Weeden
• Literary Editor Elizabeth Hightower
• Editorial Director Alex Heard
• Art Director Susan Boylan
• Photography Editor Rob Haggart
• Production Director Eileen Rhine
• Editors-at-Large Tim Cahill,
• Jon Krakauer
• David Quammen

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Staff

• Since taking over as creative director in
  November of 2001, Hannah McCoughey has given
  Outside a healthy shot of adrenaline. Teaming up
  with outdoor enthusiast-cumphoto editor Rob
  Haggart the terrific tandem has given the
  magazine a renewed visual energy and has given
  subscribers a spectacular view of outdoor
  activities and sports.
• -Photo District News, May, 2003

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History

• 1977 -- Inaugural Issue
• 1980 -- Merger of Mariah (1976-79) Outside
  (1977-79)
• 1995 -- Office moves to Santa Fe, NM
• 1997 -- Wins reporting award
• 1997 -- Founder Jann S. Werner inducted into
  Editors Hall of Fame
• -- The Best of Outside The First 20 Years
• 1999 -- Rob Haggart hired as Photography Editor
• 2001 -- Hannah McCaughey hired as Creative
  Director
• 2002 -- 25th Anniversary

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Awards

• 1996-1998 - National Magazine Award for
  General Excellence
• 1997 - Reporting Award
• - Nominated for National Book
  Award 16 years in a row and won six
• 2003 - Creative Team of the Year Award
  (Ron Haggart Hannah McCaughey)

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Coverage

• New books
• Gear reviews
• Fitness trips
• Active Traveler Directory lists
• Recreational opportunities across the world
• Cutting edge visual presentations
• Photo District News

• First person columns
• Diaries
• Telling tales
• News coverage
• Environmentalism
• Travel
• People
• Politics
• Art
• Sports
• Popular Culture

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A Sample of Authors

• Tim Cahill
• Ian Frazier
• Jon Krakauer
• Barry Lopez
• Thomas McGuane
• Annie Proulx
• David Quammen
• Jonathan Raban
• David Roberts
• Jane Smiley
• Annick Smith

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1995 The Move to Santa Fe

• Swapping skyscrapers for sky
• A suitable setting for a magazine that tries to
  capture the spirit of the open spaces and high
  peaks of the American landscape Burke
• proximity to hiking, skiing, rafting, riding and
  other pursuits favored by Outside staffers
• A visitor who can make it past the lobbys
  roaring fire and comfy chairs to the reception
  desk sees behind it an indoor cactus garden
  straddling a stream
• Every office has opening window!
• The building is environmentally correct
• The 15,600-square-foot structure has computerized
  heating and cooling systems. Its divided into
  zones so as the sun moves around the building,
  the heat shuts off in areas that dont need it.
• There are low-water-use plumbing fixtures, and
  rain water is collected and stored in an
  underground tank for landscape irrigation.
• Nontoxic finishes and materials were used inside
  the building, the parking is graveled,
  eliminating oil-base product
• -Columbian, Feb. 7, 1995

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Influence

• In the very broad category of outdoors magazine
  writing, Outside magazine has set the standard
  for two decades.
• Not only has it published well-known
  writer/adventurers, it also has sought work by
  more literary types.
• The Best of Outside, - especially the pieces by
  McGuane, Smith, Krakauer, Frazier, Roberts and a
  handful of others are classics in the genre,
  the measure by which future outdoors writing will
  be judged.
• Seattle Times, Jan. 25, 1998
• The success of Outside, people in the industry
  say, lies in its ability to straddle the two,
  typically distinct worlds of niche publications
  and general interest magazines.
• New York Times, Oct. 27, 1997

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Influence

• Readers have come to expect sophisticated and
  nuanced photography in the pages of Outside
  Outside has in some ways become a victim of its
  own success. In the mid- to late Nineties, the
  classic Outside style of photography became the
  norm in advertising, with agencies co-opting the
  look to sell everything from SUVs to soft drinks.
• The photography drives readers, newsstand sales,
  and advertisers.
• Instead of resting on our laurels, weve taken
  the exact opposite approach, which is to keep
  improving our product. The magazines that get in
  trouble are the ones that stagnate. Outsides
  VP and Publisher, Scott Parmelee
• -Photo District News, May, 2003

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Additional Information

• Owned and published by Mariah Media
• Circulation 575,000
• Available online www.outsidemag.com