DESIRE TO INSPIRE

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DESIRE TO INSPIRE

• Strategic Planning Work Group Presentations
• Progress to Date and The Way Forward

June 30, 2008
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• A Desire to Inspire
• 2007 Strategic Planning Meeting
• Create deeper connections with members that speak
  to their individual passion for teratology
• Define the role of the Teratology Society today
  and its relationship with other sectors and
  organizations to enhance our science,
  education/training and a better appreciation of
  our field.
• Revisit the Societys mission, vision, and goals
  to develop a realistic action plan to carry out
  recommended strategies.
• Three areas of focus
• scientific excellence and leadership,
• membership recruitment and retention
• outreach and partnership.

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Strategic Intents
Shared Scientific Identity
Shared Scientific Identity
Membership
Communications
Annual Meeting
Visibility
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• Last year the Work Groups committed to
• Identify high value deliverables or outputs for
  each Strategic Intent
• Prioritize the outputs
• Institute those that were immediately possible
• Develop recommendations for organizational
  changes in the Society that would facilitate
  accomplishment of the Strategic Intent
• Establish timelines, deliverables, and metrics
  for measuring success for each output leading to
  accomplishment of the Strategic Intent
• Communication

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• Each WG identified top 3 priorities and outlined
  recommended actions
• Steps were taken this year towards the strategic
  intents
• WG are developing plan for year 2

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• Membership
• Barbara Abbott, co-chair
• Kok-Wah Hew, co-chair
• Robert Brent
• Harpal Buttar
• Thomas F. X. Collins
• Robert Ellis-Hutchings
• Maia Green
• Susan Henwood
• Gary Kimmel
• Debra L. Kirchner
• Phil Mirkes
• Josh Robinson
• James L. Schardein
• Donald Stump
• Ida M. Washington

Our Legacy
Our Future
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Top Priorities Membership Work Group

• Engaging Members in Society
• Retention of existing members
• Outreach and recruitment

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Top Priorities Membership Work Group

• Engaging Members in Society
• Participation in committees inclusive and open
  process
• Communication plan/database for members who want
  to serve
• Committee membership composition
• Appointments to include senior, newer, and
  student member
• Retention of existing members
• Inclusion on committees/mentoring opportunities
• Recommend demographic analysis regarding senior
  emeritus members
• Actions to address retention/participation of
  senior members
• Outreach and recruitment
• Sponsor programs/CE courses with other societies
• Increase visibility of Teratology Society and
  attract new members
• Establish a separate Outreach Committee?

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Progress Membership Work Group

• Recommendation Expand responsibilities of
  Membership Committee
• Increase Committee from 3 to 6 members
• Review membership applications
• Review demographic information
• Make recommendations to Council
• Actions regarding retention/attraction of members
• Maintain list of members interested in committees
  Society activities
• Make recommendations to Council regarding
  emeritus membership

Bylaws Change !
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• Annual Meeting
• Sonja Rasmussen - co-chair
• Christina Chambers - co-chair
• Melissa Beck
• Judy Buelke-Sam
• Karen Filkins
• Julia Gohlke
• Poorni Iyer
• Linda Roberts
• Dana Shuey

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Top Priorities Annual Meeting Work Group

• Develop process for 3 sister societies to
  coordinate meeting plans
• start early
• Coordinate content and finances
• More interaction
• Organize meeting sessions including education
  courses around multi-disciplinary themes offer
  CME credits shorten meeting evening specialty
  sessions
• Engage outside speakers into meeting and Society
  with formalized integrative activities with
  students/Society members
• Member survey regarding annual meeting

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Progress Annual Meeting Work Group

• Steering committee established March 2008
  involving 3 sister societies for 2009 planning
• Multi-disciplinary themes integrated into meeting
  plans 2008/2009 CME credits offered 2008
  meeting shortened by 1 day evening specialty
  sessions offered 2008
• Member survey developed to follow 2008 meeting

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• Visibility
• Janine Polifka, co-chair
• Melissa Tassinari, co-chair
• Patte Bittner Elaine Francis
• Deborah Hansen Wafa Harrouk
• Robert Kavlock Carole Kimmel
• Richard Miller Michael O'Hara
• Linda Roberts Lakshmi Sivaraman
• Carmen Umpierre Mary Alice Smith
• Eias Zahalka

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Top Priorities Visibility Working Group

• Revamp the Website
• Partner with national birth defects prevention
  awareness campaigns
• Student Training/Embryology Courses

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Top Priorities Visibility Working Group

• Revamp the Website
• Endorsement of website committee achievements
• Partner with national birth defects prevention
  awareness campaigns
• CDC, NCBDDD, MOD, NBDPN
• January is National Birth Defects Prevention
  Month
• Student Training/Embryology Courses
• Teratology Primer
• Outside vendors that develop training materials
• Partner with Teratogen Information Services (OTIS)

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Progress Visibility Working Group

• A proposal for broadening role of the Public
  Affairs Committee
• Sponsor a symposium
• Develop materials and prepared talks regarding
  Society activities
• Develop position papers for publication in
  professional journals
• Organize annual outreach activities, such as
  satellite FASD workshops
• Develop publications for lay press and general
  science journals
• Recommend experts, when requested by various
  groups
• Respond to inquiries
• Identify a TS spokesperson and develop a media
  release writing and distribution system

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Recommendation Visibility Working Group

• Recommend that a task force or ad hoc group be
  appointed to review and advise action on
• Our Identity
• Enhancement of interactions with NBTS and OTIS
• Revisiting the branding of the Society
• Sponsorship of a Congressional Fellowship Program

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• Shared Scientific Identity
• Elaine Faustman - co-chair
• Shelley Tyl - co-chair
• Michael Collins
• Tom Knudsen
• J. Christopher States
• Patte Bittner
• Peter G. Wells
• Richard J. Burk Jr.
• Poorni Iyer
• Kenneth Lyons Jones
• Barbara Hales
• Claudia Kappen

Different faces of our society working towards a
common goal!
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Top Priorities Shared Scientific Identity
Working Group

• Refine the Strategic Intent Statement
• Develop a statement describing our shared
  scientific identity
• Develop a series of actions, including working
  with the Program Committee, to emphasize our
  shared multidisciplinary scientific identity

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Progress Shared Scientific Identity Working Group

• New Strategic Intent developed
• A shared scientific identity has become integral
  and is evident in the Societys culture
• New description statement developed for the
  multi-disciplinary nature of our society/defining
  shared scientific identity
• Our shared scientific identity is as researchers
  in the causes, manifestations, intervention and
  prevention of birth defects, both structural and
  functional. As such, we are educators,
  epidemiologists, dysmorphologists, biologists,
  toxicologists and informaticists, focusing on
  translational developmental/reproductive biology
  from bench to bedside to bench.

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Recommendations Shared Scientific Identity
Working Group

• Proposed
• Series of white papers illustrate our societys
  shared scientific identity.
• Reference list of manuscripts describing systems
  based approaches for teratology. Add key examples
  of cross-disciplinary research papers.
• With Membership Committee, develop
  recruitment/outreach brochure emphasizing shared
  scientific identity
• Possible Options
• WG develop a priority action plan
• WG assume activities of Bioinformatics and
  Diversity ad hoc committees
• WG evolve into ad hoc Strategic Scientific
  Working group to identify scientific priorities
  for branding our shared scientific identity
• interaction with FASEB, granting agencies, other
  societies
• goal of defining capitalizing on scientific
  identity for our members benefit

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Communications Work Group
Ed Carney - co-chair George Daston -
co-chair Amar Singh Marianne Barrier Shigelhito
Yamada
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Top Priorities Communications Work Group

• Revamp the Website
• Improve strategies for communicating the work of
  TS committees
• Facilitate effective external communications to
  key audiences

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Top Priorities Communications Work Group

• Revamp the Website
• Improve navigation/appearance and clean up
  content
• Restructure to better communicate work of Council
  and committees
• Enhanced functionality discussion forums
• Improve strategies for communicating the work of
  TS committees
• Foster culture change communications via web are
  expectation
• Identify communications liaison to website
  committee for Council and committees.
• Each group will own the content on the website
• Facilitate effective external communications to
  key audiences
• Enhance public face of TS to show who we are and
  what teratologists do
• Add educational resources to website targeted to
  clinicians, scientists, regulators, patients,
  families
• Partner with Visibility WG and Publications
  committee

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Progress Communications Work Group

• Test site has been created (Come see at Business
  Meeting!)
• Transfer/creation of content in progress
• Plan to be live in Fall, 2008
• Council/committee/WG pages on web have been
  restructured
• Standard content to be completed by 7/31/08
• Discussion forums functional by 12/15/08

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Working Groups
Shared Scientific Identity
Shared Scientific Identity
Membership
Communications
Annual Meeting
Visibility
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• A Desire to Inspire
• 2007 Strategic Planning Meeting
• Create deeper connections with members that speak
  to their individual passion for teratology
• Define the role of the Teratology Society today
  and its relationship with other sectors and
  organizations to enhance our science,
  education/training and a better appreciation of
  our field.
• Revisit the Societys mission, vision, and goals
  to develop a realistic action plan to carry out
  recommended strategies.
• Three areas of focus
• scientific excellence and leadership,
• membership recruitment and retention
• outreach and partnership.

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• Scientific Excellence and Leadership
• Membership Recruitment and Retention
• Outreach and Partnership.

• Are we missing something?
• What and how should we prioritize?

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• Scientific Excellence and Leadership
• Facilitator Elaine Faustman
• Rapporteur Sonja Rasmussen
• Membership Recruitment and Retention
• Facilitator Robert Parker
• Rapporteur Barbara Abbott
• Outreach and Partnership.
• Facilitator Ed Carney
• Rapporteur Janine Polifka

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Membership work diagram 2008

CONDITIONS

• INPUTS
• Recruitment inputs
• Meeting attendees
• Authors
• Presenters
• Lapsed members
• CE course and CME candidates
• Engagement inputs
• Committee directory
• Volunteer directory
• Retention inputs
• Committee composition/logistics
• Emeritus membership
• Demographic report
• Membership committee charter
• Responsibilities

Pool of candidates is changing Current members
feeling disenfranchised Aging/retiring
membership Changing nature of science Travel
restrictions
Other societies (competition) Funding (council
for membership, sponsors/membership costs)
Mergers acquisitions in industry Job changes
(turbulence)

• OUTPUTS
• Recruitment program
• Engagement program
• Retention program

STRATEGIC INTENT Current prospective members
have been identified engaged as active
participants in the mission of the Teratology
Society

• PROCESSES
• Recruitment process
• Engagement process
• Retention process
• Chartering/Bylaws process

FEEDBACK Recruitment report Member surveys Member
suggestions Reports on member demographics,
changes Journal submissions Engagement
report Committee feedback Report on sources of
new members Membership renewal CME
reqs Membership app Outreach demographic
info Budget reviews/audits Meeting
attendance Abstract submissions Outreach ppts/
ads booth feedback
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Annual Meeting Work Diagram

• CONDITIONS
• Restructure travel funds for meetings Teratology
  and sister societies financial status
  Resistance to change and competing
• agendas

• PROCESSES
• Program development process
• cross-representation coordination btwn
  committees
• Ed. Course topic rotation
• negotiation with committees responsible for
  sponsored sessions (eg. Wiley liss)
• restructure sessions/ poster around
  multi-disciplinary themes
• evening sessions
• Budget development process (distribution of
  costs for sessions)
• Abstract solicitation process (around mtg
  themes)
• Location selection process (duration and
  timeframe)

• OUTPUTS
• Annual meetings restructured around
  multidisciplinarythemes
• Develop process for societies to work together to
  plan meetings
• Offer CME credits
• Engage outside speakers into meeting and Society
  
• Organize poster session around multidisciplinary
  themes
• Rotate topics of the ed course rotate through
  multidisciplinary themes
• Develop multidisciplinary, integrated daytime
  sessions Shorten meeting
• Schedule breakfast business meeting
• Offer evening specialty sessions
• Conduct member survey about meeting

• INPUTS
• Annual meeting budgets all 3 societies
• Registration fee structure
• Costs distribution for sessions
• Meeting location commitment for duration
  and structure
• Reqs of some sponsored sessions (e.g. March
  of Dimes)

STRATEGIC INTENT The annual meeting showcases the
value of the multidisciplinary nature of the
Society
FEEDBACK Attendance by sector Report, new
members Meeting evaluations New/ renewed
memberships Press coverage of CME credits
granted Financial metrics Increased sponsorship
exhibits We can meet in the tier I cities
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Visibility work diagram

• CONDITIONS
• Ability of members to volunteer Conflict of
  interest Responsiveness of media Engagement of
  local Limitation of resources community

• OUTPUTS
• Position papers
• Publications in lay press and general science
  journals
• Marketing collateral
• Web site content
• Presentations by members at various orgs
• Congressional fellows program
• Membership communications program
• Alliances with other societies
• Society discussion on whether to change name of
  society
• Progress towards unification of 3 societies
• Embryology courses
• Mechanism for rapid response to issues and events
• Partner with National Birth Defects Prevention
  Awareness Campaigns

• PROCESSES
• Charter revision process (for PAC) -
  membership (who, how ) - responsibilities -
  budget - ensure continuity
• - deliverables
• Training development process
• Media deployment process
• Communication processes internal external
• Process to appoint support congressional
  fellows
• Business planning process for each topic to be
  advocated paper, talking points, spokespeople

• INPUTS
• Topic experts advice
• ID Key decision makers
• PAC strategy - consultant support - media
  guides
• Content, talking pts, training speakers
  guidance
• Website committee strategy
• Web structure sections, links or available
  pages
• List of media contacts
• ID outreach person in prgm committee for
  annual mtg
• Council support/approval for congressional
  fellows
• Event calendar w/ who from TS is attending
• Admin/ office support
• Liaisons for other societies

STRATEGIC INTENT The Teratology Society is
recognized as the premier center of scientific
excellence a voice for the advancement of
prenatal and child health (reactive ? proactive)
FEEDBACK of position papers/ presentations Hits
on website Congressional fellows program
Accomplishments of emails newsletters of
interactions with press Media responsiveness
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Shared Scientific Identity Work Diagram
CONDITIONS

Proprietary Information
Other societies compete for ID with our science
(plant their flag) Scale (we are small, problems
are big Paradigm shift how to sell to
established culture

• OUTPUTS
• Shared identity statement
• Deployed vision implementation of shared
  identity statement thru
• - Changed meeting context
• Education
• Scientific presentations
• Discussion panels
• -Changed journal experience
• -Professional outreach
• Interaction with other scientific societies
• Tools/resources
• Web resources
• Data bases
• Newsletters
• White Papers

• PROCESSES
• Visioning process
• Annual meeting/Program Committee processes
• Journal management editing processes
• Website development process
• Newsletter development process
• White paper topic assignment/development process
• Tool resource development process

• INPUTS
• Members articulation of ID
• Leaderships claim for Teratology science
  boundaries
• New scientific advancements in human development
  (pre/post natal, child other
• Existing societies claims for their boundaries
• Science brought in by new members alliance with
  other societies

STRATEGIC INTENT A Shared Scientific Identity has
become integral and is evident in the Societys
culture
FEEDBACK Interdisciplinary members attending
meetings Website Hits Members
ability to Increase in papers/abstracts Interdisc
iplinary nature of Journal Articles
Articulate Shared Citations in general fields
(concepts-generating) Interest of other
societies Scientific Identity
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Communication work diagram

• CONDITIONS
• Poor inter-committee communication Member
  satisfaction with website is poor Website
  difficult to navigate
• Server / cost of revamp Logistics Committee/Coun
  cil activities not transparent Outdated content
  on website

• OUTPUTS
• Web site that
• serves as a Information hub for both members
  public
• provides one stop for information related to
  teratology
• provides members with more understanding of the
  working processes of the society
• Transparent communication of committees council
  to membership
• Strategies to improve the quality quantity of
  submissions to our journal

• PROCESSES
• Website revamp to improve navigation and
  functionality
• Establish communications liaison process for each
  TS committee and Council
• Process for continual update of web content
• Web discussion forums for Council and all
  committees, including Publications Comm.

• INPUTS
• Move website to new server (done) and complete
  basic website revamp
• Committee and Council communications liaisons
  must continually provide new content to web
  committee / webmaster
• Web discussion forums must be used by members
• Provide content to enhance public face of TS as
  projected on the web site
• Provide enhanced content (e.g. educational
  materials) that members want

STRATEGIC INTENT The goals, work and membership
of the Teratology Society its internal
committees are transparent, engender mutual trust
and commitment, and demonstrate the
multidisciplinary nature of the Society. Our
journal is growing in quality and number of
submissions.
FEEDBACK Website hit statistics Membership
surveys to gauge satisfaction website growth
in content of website of journal submissions
Journal quality metrics
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Strategic Intents
Communication The goals, work and membership
of the Teratology Society its internal
committees are transparent, engender mutual trust
and commitment, and demonstrate the
multidisciplinary nature of the Society. Our
journal is growing in quality and number of
submissions.
Membership Current prospective members have
been identified engaged as active participants
in the mission of the Teratology Society
Shared Scientific Identity Systems-based
approaches have become integral and are evident
in the Societys culture
Annual Meeting The annual meeting showcases the
value of the multidisciplinary nature of the
Society
Visibility The Teratology Society is recognized
as the premier center of scientific excellence
a voice for the advancement of prenatal and child
health (reactive ? proactive)