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Communicating with Skeptical Audiences:

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Will: The mental faculty by which one deliberately chooses or decides on a course of action ... Constant target research and analysis. PSYOP Principles (Solutions) ... – PowerPoint PPT presentation

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Title: Communicating with Skeptical Audiences:


1
Information Operations Accessing the Skeptics
Steven J. Iatrou Naval Postgraduate
School Monterey, California
2
Definitions
  • Information Operations
  • Actions taken to affect adversary information and
    information systems while defending ones own
    information and information systems.
  • Information Warfare
  • Information Operations conducted during time of
    crisis or conflict to achieve or promote specific
    objectives over a specific adversary or
    adversaries

3
Why IO?
  • Winning battles and wars
  • Ability to fight vs. Will to fight
  • Iraq (ability? will?)
  • Afghanistan (ability? will?)
  • Will The mental faculty by which one
    deliberately chooses or decides on a course of
    action

4
IO Goals
  • Target the human decisionmaking process
  • Slow the adversarys operational tempo
  • Disrupt adversary plans
  • Disrupt the adversarys ability to focus power
  • Influence the adversarys estimate of the
    situation

5
Psychological Operations
  • Actions taken to convey selected information and
    indicators to foreign audiences.
  • Influence emotions, motives, reasoning, and
    ultimately behavior
  • Truth projection

6
Psychological Operations (PSYOP)
Principles (Challenges)
Clearly Defined Mission Thorough Analysis of
Targets Evaluate PSYOP Effects of Military
Actions Proper Transmission Medium/Media Rapid
Exploitation Feedback
7
PSYOP Principles (Challenges)
  • Clearly Defined Mission
  • The Secretary of Defense normally delegates
    PSYOP product approval to the supported combatant
    commander. This does not mean that the supported
    combatant commander also has been delegated
    approval for PSYOP product dissemination.
  • Two levels of product approval
  • Themes and messages OSD
  • Products Unclear. Situation dependent can be
    delegated to the JTF Commander.
  • 4th POG (Psychological Operations Group) Not
    well integrated into the planning process.
  • PSYOP not well integrated with the Public
    Affairs and Public Diplomacy missions

8
PSYOP Principles (Challenges)
Thorough Analysis of Targets Product
disseminators access to POWs and cultural
experts Evaluate PSYOP Effects of Military
Actions Theme and product approval authorities
must closely monitor actions at the tactical
level (and the reactions to them) Proper
Transmission Medium/Media Trusted medium for
the chosen theme/message
9
PSYOP Principles (Challenges)
Rapid Exploitation Alter message, medium, or
theme based on evolving attitudes Feedback
Cant to that without this!
10
PSYOP Principles (Solutions)
  • Establish in country authority to rapidly adjust
    themes based on changing situations
  • Establish measurable target conditions
    associated with approved themes
  • Develop if-then scenarios for anticipated
    reactions to PYSOP messages/products (positive,
    negative and neutral)
  • Continuous coordination (embedded liaison
    officers) between DoS DoD in country to
    determine delta between desired end-state and
    current situation
  • Single PSYOP planning team for theater including
    product dissemination experts (4th POG) and
    Public Affairs personnel
  • Establish direct feedback mechanism from the
    field to the planning team to enable rapid
    exploitation of situation
  • Continuous level of activity to develop and
    maintain channels (Face-to-face)
  • Constant target research and analysis
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