SEMPO Informational Meeting New York

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SEMPO Informational MeetingNew York

• Niki Scevak Jupiter Research

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An Introduction

• Jupiters Online Search Practice
• 4 Analysts producing primary research
• David Card, VP
• Gary Stein, Senior Analyst
• Nate Elliott, Associate Analyst
• Niki Scevak, Forecast Analyst
• Semi-Annual Executive Survey
• Consumer Survey data
• Comprehensive forecasting
• More Info Kieran Kelly (kkelly_at_jupitermedia.com)

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Questions to begin

• Is the search industry reaching maturity?
• How should marketers use Paid Inclusion?
• How will the industry structure change over time?

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Online Commerce Will Govern Paid Search Growth
(in billions)
Paid Search as a of Online Shopping Travel
Online Shopping Online Travel
Source Jupiter Research Online Shopping Model,
10/03 (US only) Jupiter Internet Travel Model,
6/03 (US only) Jupiter Research Internet Paid
Search Model, 7/03 (US only)
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PI Credibility Crisis is Temporary
Advertiser Use of Search Engine Marketing
CPC Impression/CPM
Paid Listings
Upfront fee CPC
Paid Inclusion
Other
Percentage of Respondents
Question What methods do you use for buying
search marketing programs? (Please select all
that apply.)
Source Jupiter Research Executive Survey (4/03),
n 309 (Search Marketers, US only) Jupiter
Research Search Marketing Executive Survey (
02/04), n126 (Search Marketers, US Only)
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Industry Structure Still Immature
Representative Basket of SEM Services
QUESTION Which of the following activities
related to search marketing does your company
currently conduct in-house or outsource to an
agency?
Source Jupiter Research Search Marketing
Executive Survey ( 02/04), n126 (US Only)
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further questions to

• email nscevak_at_jupitermedia.com