Overview of the Alberta Livestock and Meat Agency

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Overview of the Alberta Livestock and Meat Agency
Dr. Kee Jim
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Overview

• Industry Vision
• Agency Mission
• Governance
• Core Business
• Action Priorities

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Industry Vision

• An internationally respected, competitive and
  profitable livestock and meat industry.

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Agency Mission

• Act as a catalyst to achieve an internationally
  respected, competitive and profitable Alberta
  livestock and meat industry

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Governance

• Board
• Advisory Committees

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Board

• The Agency is governed by a Board, the Chair of
  which reports to the Minister of Agriculture and
  Rural Development (ARD). The Board has
  established the following committees
• Executive
• Audit/Corporate
• Program and Services
• Government and Human Resources
• Market Access Sub-Committee

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Advisory Committees

• In order that the Agencys Board and Management
  receive the ongoing input and advice of the
  livestock and meat industry, several industry
  advisory committees have been created. The
  committees will report to the Board through the
  Programs and Services Committee of the Board
• Cattle Producer Advisory Committee
• Beef Processing Advisory Committee
• Pork Value Chain Advisory Committee
• Diversified Livestock Advisory Committee
• Innovation and Value-added Committee

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Core Businesses
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Market Development

• Support effective market development by directing
  resources to market development and
  differentiation, market diversification, and
  market information and research.

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Supply Chain Development

• Create the framework and infrastructure to
  strengthen and enhance the supply chain while
  fostering customer-focused value chain
  development to capture added value in target
  markets.

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Innovation

• Align and direct Alberta government funded
  livestock innovation programs including research
  and development with the Livestock and Meat
  Strategy and focus more resources on technology
  transfer and commercialization.

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Industry Capacity Capability Development

• Encourage and invest in industry capacity
  capability development by supporting skills and
  leadership development, new business model
  creation, education and training programs, and
  industry transition.

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Action Priorities

• Corporate Development
• Communication and Engagement
• Market Access
• International Market Development Program
• Value-Added Market Development Program
• Research and Development Program
• Industry Development Program
• On-Farm Technology Adaptation Program

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Corporate Development

• Establish the Alberta Livestock and Meat Agency
  as an operating entity that delivers its mission
  and carry out its core business.
• Establish appropriate governance and management
  practices and performance expectations.
• Build the human resource and operating
  infrastructure, policies and procedures to enable
  ALMA to operate effectively and efficiently.
• The Alberta Livestock Industry Development Fund
  (ALIDF) and the Diversified Livestock Fund of
  Alberta (DLFOA) was successfully integrated into
  ALMA in April 2009.

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Communication Engagement

• Execute a short-term communication and engagement
  strategy that builds understanding, industry
  commitment and support for the implementation of
  the Alberta Livestock and Meat Strategy
  priorities.
• Implemented a six-month engagement plan, in
  concert with ARD, to create focus and build
  shared understanding of the Strategy and ALMAs
  role.
• Information meetings with other provinces.

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Market Access

• Formation of Market Access Committee.
• The Market Access Committee monitors, advises,
  identifies risks and barriers, advocates and
  responds to issues of market access.

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International Market Development Program

• A total of 6 million is available for the
  2009/2010 fiscal year.
• The program is designed to stimulate expansion
  and diversification of export markets for the
  Alberta livestock and meat industry by
• accelerating expansion of market shares in
  exports markets
• assisting industry associations and Alberta
  businesses to conduct international market
  assessments and customer research and
• complementing funding for the development of
  value chains and supply chains.

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Value-Added Market Development Program

• A total of 2 million is available for the
  2009/2010 fiscal year.
• The program is designed to stimulate expansion
  and diversification of the domestic market for
  Alberta livestock and meat products by
• assisting industry associations and Alberta
  businesses to conduct market assessments and
  customer research which lead to identification
  and diversification of markets and
• complementing funding for the development of
  value chains and supply chains.

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Research Development Program

• A total of 12 million is available for the
  2009/2010 fiscal year.
• This program is designed to enable both basic and
  applied research initiatives complementary to
  ALMA marketing, differentiation and cost
  reduction priorities by
• aligning research and funding with Alberta
  Livestock and Meat Strategy (ALMS) priorities to
  improve profitability of the livestock and meat
  industry

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Research Development Programcontinued

• identifying solutions to industry challenges such
  as risk mitigation (including animal care,
  environmental management, animal health, etc),
  cost reduction, and product differentiation
• increasing knowledge base
• creating an adaptive livestock and meat industry
  that optimizes production systems to deliver
  focused market driven products
• complementing funding from the Industry
  Innovation and Adaptation Program, and
• focusing on Animal health and food safety,
  improving production practices, Alberta Feed
  Grains Centre of Excellence, and differentiation
  at the producer and processor level.

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Industry Development Program

• A total of 5 million is available for the
  2009/2010 fiscal year.
• This program is designed to help the livestock
  and meat industry achieve long term
  competitiveness by
• improving our market position through innovative
  communications and consumer awareness
  initiatives
• strengthening and increasing public confidence in
  Albertas livestock and meat products

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Industry Development Programcontinued

• improving supply chain relations through
  partnerships that engage consumers
• developing education and health partnerships
• strengthening industrys knowledge and leadership
  capability and
• enhancing the competitive position of Albertas
  meat and livestock sector.

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On-Farm Technology Adaptation Program

• A total of 5 million is available for the
  2009/2010 fiscal year.
• This program is designed to stimulate the
  adoption of leading edge research developments
  that impact cost competitiveness and support the
  Alberta Livestock and Meat Strategy (ALMS) by
• accelerating the investment in technologies that
  significantly impact production costs,
  productivity, food safety, animal welfare and
  environmental sustainability of Albertas
  livestock industry
• increasing sales of meat products
• encouraging new private sector capital investment
  in Alberta
• enhancing Albertas competitive position in the
  meat and livestock sectors and
• being complementary to the Research and
  Development Program.

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