The Power of Many by Christian Crumlish

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The Power of Manyby Christian Crumlish

• Valerie Gomez de la Torre KMS i385Q Dr.
  Turnbull 10.20.05

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Overview

• The Living Web
• The Book
• Case Studies
• Lessons Learned
• Suggestions
• Questions for Discussion
• Resources

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The Living Web

• The Web is not static
• Part of the Web that is constantly changing
• People are beginning to use this social networks
  in new and interesting ways

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The Book

• About people, not technology.
• How people use technology to
• connect with others who have similar interests
• accomplish widespread goals

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How is this a novel concept?

• These technologies are
• becoming easier to use
• being adopted by ordinary people
• Example grandparents using Kodak Photo gallery

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What needs are these new technologies meeting?

• Moving from passive to interactive

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Next, examples of

• ordinary people
• using
• easier technologies
• to
• find people with similar interests
• and
• accomplish widespread goals

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Case Study Dean for America

• People US Voters
• Technology websites, blogs, wikis, web services
  (Meetup), snailmail
• Interest Democratic Party
• Goals Get Dean elected

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Case Study Million Mom March

• People Moms and Safety Advocates
• Technology email, website, blogs, online
  registration and calendars
• Interest
• Goal Gun Licensing and Registration

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Lessons Learned

• Both the Dean campaign and the MMM combined the
  Living Web and old school media and publicity
  methods.
• Even with the best tools, we cant eliminate the
  human factor

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Suggestions for creating a social network

• Make it easy to contribute thoughts/ideas
• Minimal barriers to entry
• Organize all your publishing (content) across
  multiple media channels
• RSS
• Use blogs externally and internally
• Internal Knowledge blogs
• Listen to your users

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Decentralization vs. Hierarchy

• We are seeing the emergence of new form of
  laterally organized, network-driven groups
• This represents a challenge to the hierarchical,
  corporate style organizations

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Questions for discussion

• What problems, if any, do you foresee in the use
  of these technologies to create social networks?
• Are any of you members of an online community?
• Can anyone think how the Katrina effort used the
  internet and web technologies?

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Want more?

• Check out the blog for on going discussion
• information, comments and resources
• Also, there is a great glossary of terms, too!