REVIEW

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REVIEW
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• includes the cultivation, processing, and sale of
  fruits, nuts, vegetables, ornamental plants, and
  flowers
• Horticulture

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• the science and practice of growing, harvesting,
  storing, designing, and marketing flowering
  plants
• Floriculture

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• Floriculture is a branch of ______________.
• Horticulture

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2. The U.S. per capita consumption of floral
products is?

• 15 per person
• 100 per person
• 325 per person
• 67 per person

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Answer

• The U.S. per capita consumption of floral
  products is?
• D. 67 per person

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3. What are the average annual florist sales?

• 29,000
• 45,000
• 290,000
• 4,500,000

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Answer

• What are the average annual sales for a florist?
• C. 290,000

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• 1. What is the top floral buying holiday in the
  U.S.?
• Mothers Day
• Valentines Day
• Christmas/ Hanukkah
• Easter/ Passover

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Answer

• What is the top floral buying holiday in the
  U.S.?
• C. Christmas/ Hanukkah

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4. What 3 states grow/sell the most floral
products?

• New York, Pennsylvania, Illinois
• California, Florida, Michigan
• Texas, Ohio, New Jersey
• North Carolina, Mississippi, Washington

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Answer

• What 3 states grow/sell the most floral
  products?
• B. California, Florida, Michigan

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7. Who is the largest retail marketer of fresh
flowers in the US?

• Tipton Hurst
• Kroger
• Greenbrier Super Center
• Wal-Mart

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• Who is the largest retail marketer of fresh
  flowers in the US?
• Kroger

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5. The annual floral sales across the nation is
almost ________.

• 200,000
• 2 million
• 20 million
• 20 billion

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Answer

• The annual floral sales across the nation is
  almost ________.
• D. 20 Billion

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6. Which country is the top importer of fresh cut
flowers to the U.S.?

• Colombia
• Canada
• Holland
• Mexico

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Answer

• Which country is the top importer of fresh cut
  flowers to the U.S.?
• A. Colombia

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B. Types of Flower Shops (cont.)

• shop is located in general merchandise chain
  store or grocery store. These shops are cash and
  carry operations and do not offer delivery
  service.
• Mass-Market

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• Often in high traffic areas and open to a walkway
• Stem Shop

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• a flower shop, which caters to an elite clientele
  such as wealthy private party and corporate
  accounts
• Carriage Trade shop-

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• a traditional type of retail flower shop offering
  a wide variety of services and products.
• Full Service Shop-

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• target a particular need in the market by
  specializing in one segment of the industry
• Specialty Shops

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B. Types of Flower Shops (cont.)

• are cash and carry operations and offer a wide
  variety of flowers by the single stem or bunch
• Stem Shop

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B. Types of Flower Shops (cont.)

• is a shop which concentrates on specialty and
  party work for an exclusive client base.
• Studio Operation

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B. Types of Flower Shops (cont.)

• the wholesaler purchases good from around the
  world and sells to the retail florist rather than
  to the general public
• Wholesale florist-

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• It may operate out of a warehouse without a
  storefront since most sales are made on location
• Studio Operation

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B. Types of Flower Shops (cont.)

• - a shop which is purchased from a parent company
  and operated according to the companys rules and
  regulations.
• Franchise

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• Example a shop specializing in weddings located
  next to a bridal shop
• Specialty Shop

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What type of shop?

• Stem Shop

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What type of shop?

• Full Service

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What type of shop does this look like?

• Full Service

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B. Types of Flower Shops (cont.) Local Shops in
the Greenbrier area

• Daisy-A-Day
• Full Service
• Greenbrier Super Center
• Mass-Market
• Flowers by Jenny Leigh
• Full Service
• Greenbrier Floral Design
• Full Service

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Unit 1 Continued
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C. Career Opportunities

• Why would anyone work in retail florist shop?