Title: Share your position
 1-  Share your position! 
-  Share the excitement! 
-  Increase your safety!
2WGC 2004 gave birth to our idea
- The Goal when launching early 2004Create a 
 superb and well functioning real time 3D.
 tracker/visualisation solution ready for the
 2004 World Gliding Championship.
- We deliveredSpectator experiences no one have 
 had before. Some great moments, watching the
 fights to stay airborne or getting first to
 goal.Realtime scoring with publication on field
 and on web.
3Our visionLeading niche player in a new industry
- In 5-10 years, remote sports will commonly be 
 display by aid of digital simulation.
- New sports will be commercialised. 
- This will happen through a fusion of 2 huge 
 industries, computer games and broadcasting.
- We want to be a leading niche player in this new 
 value chain.
4Current status
- First orders received, we are very proud to have 
 Federation Francaise de Vol a Voile as our first
 external customer.
- First packaged server software and end user 
 applications ,
- We are currently designing-in a Siemens tri-band 
 solution (US compliance etc.), going from
 prototype to serial production.
- We will visualise the 1st World Sailplane Grand 
 Prix inSt. Auban 2005. This is currently the
 main operational focus.
- Next year we shall 
- have strong brand awareness. 
- establish a dealer network. 
- sell a lage number of vP Trackers to clubs, 
 pilots and competitions.
- succesfully enter into other sports.
5Establishment and management 
- We established vPos AS spring 2004. 
- Shareholders are S/NLF, Simula/Silent Wings, 
 Navsys and a number of glider pilots.
- We invited all members of the Norwegian soaring 
 federation to invest on equal terms.
- The board basically functions as vPos 
 management.
- We have recently engaged a part time employee. 
- Product development is mostly performed by 
 partners.
6Partners had products, merging them was the 
challenge
- NavSys GPS/GPRS engineering of world class 
 quality.
- Had worked on tracker design since late 2002. 
- Had a rough draft ready by late 2003. 
- Silent Wings astounding flight simulator applied 
 as viewer.
- The flight simulator is currently being released, 
 gives unique 3D representation of the action.
- Action can be seen anywhere within the competiton 
 arena
- Simula Research Lab. 
- Had developed a very sophisticated terrain model. 
- Works best with good data sets, struck a deal 
 with Norwegian mapping authorities for the WGC
 2004.
7The vP tracker
- 67x64x25mm 
- SIM card slot 
- Led indicators 
- GPS antenna 
- GPRS antenna 
Pat. pending 
 8vP Tracker functionality
- Log and transmission interval user defined. 
- During WGC we used 4 seconds interval and delayed 
 signals 15min up to last turnpoint.
- Memory buffered, transmits data via GPRS whenever 
 signal strength permits.
- Battery capacity 10hrs. 
- Quality of service normally no problem, remember 
 we need no voice quality, we only send batches of
 data.
- Cost of usage normally less than a Euro per day.
9Examples of live pictures from the event 
 10Heading for startRed marker represents startline 
 11How to pay for this
Remote and invisible sports can finally be 
visualised and attract sponsors
- Experiencing the action key to sponsors value. 
- Our competition viewer opens wholly new 
 possibilities.
- Logos can be placed in any form, anywhere (pat. 
 pending).
12Etter WGC 2004
- Coupe de Monde du Vol a Voile 2004, Vinon 
- Lasham (UK) autumn 2004 
- Elverum Open 2005 
- NM 2005 
- St. Auban June 2005 
- Viking Glide, Eskilstuna June 2005 
- Pre-world Club Class Championship, Vinon July 
 2005
- 1er Grand Prix Mondial, St. Auban Sept 2005
13Coupe de Monde du Vol a Voile 2004, Vinon
- Had 5 trackers installed every day in different 
 classes
- No internet connection onsite, therefore no local 
 visualisation
- Main object was to test abroad functionality 
- Extremely pleased with results, our server 
 received signals almost continuously from all vP
 trackers
- A demo video is available on our web site, 
 powerful example of seeing is believeing
14Lasham Autumn 2004
- Rained away, had some testing. 
- Learned a few roaming lessons, local SIM cards 
 preferable!
- SIM cards are no std commodity, we have a job in 
 finding those cards and subscription arrangements
 that suits our needs.
15Vinon 2005
- Hadde 10 trackere i seilflyene. 
- Viewer screenshot til web hvert minutt. 
- Viewer i kantinen i klubbhuset. Skapte stor 
 oppmerksomhet. Noen av klubbmedlemmene lærte seg
 å bruke vieweren.
- Konkurranseledelsen var fornøyd med måten 
 tracking systemet virket.
161er Grand Prix Mondial 2005
- 10 trackere i operasjon hver dag. 
- Mange custom made endringer i SilentWings 
 Viewer.
- Stort show i hangaren. Seilflygere kommenterte 
 det de så med mikrofon  show á la Bjørge
 Lillelien.
- Det var mange henvendelser fra folk som ønsket å 
 benytte trackerene og Silent Wings Vieweren i
 konkurranser.
- Alt i alt stor suksess. 
171er Grand Prix Mondial 2005
Tilbakemelding
- E-post fra Roland Stuck med skryt og takk for 
 resultatet og samarbeidet under SGP i St. Auban.
 Han uttrykker det så sterkt som at
 trackingsystemet bidro vesentlig til
 konkurransens suksess.
- E-post fra Roland Stuck med feed back fra det 
 italienske laget vedlagt en kort artikkel i deres
 nasjonale seilflyblad med positiv omtale.
- E-post fra Roland Stuck med kopi av artikkel i en 
 av Frankrikes største aviser, Le Monde, hvor vPos
 og Silent Wings blir omtalt som en nyvinning
 sammen med konkurransekonseptet til SGP.
181er Grand Prix Mondial 2005
Tilbakemelding
- E-post fra FAI sekretariatet med link til Oz 
 Report, en mye lest verdensomspennende web
 magasin ( e-zine ) for hang gliding der SGP og
 vPos Tracker omtales som en stor nyvinning med
 interesse for hang gliding også.
- Henvendelse fra New Zealand om bruk av systemet i 
 deres SGP i januar 2006, et arrangement ryktene
 sier har fått meget stor sponsorstøtte  så stor
 at 10 piloter får gratis tur fra Europa for å
 delta.
19Spectators 1er Grand Prix Mondial 2005 
 20The 5 key issues going forward
- Secure funding for serial production. 
- Additional funding required to implement IGC 
 flight recorder.
- Start selling. 
- Demonstrating functionality during 2005 was 
 critical for proof of concept.
- Finding the best price model. 
- Expand to other aviation sports. 
- Adaption and rollout should be easy. 
- Expand to other sports. 
- Go where the money is motor sports, sailing, 
 biking etc.
- Secure longer term viability and opportunities 
 through industrial partnership with other
 players.
- We are not alone, exploit early mover advantage.
21Value proposition
- Taking exisiting and new sports to the public 
- Creates action visibilty and spectator excitement 
- Attracts sponsors 
- Saves broadcasting costs 
- Simplifies arrangement administration 
- Increase user experience. 
- Automatic online log book and track viewing. 
- Excitement sharing with family and crew. 
- Increase safety. 
- Virtual transponder/VHF, but better  online 
 tracking!
- Adds a new dimension to search and rescue. 
- Share data with rescue centrals etc. 
22Price model
Use revenue model as in mobile telephones
- HW 
- vP Tracker unit sold inclusive of basic services 
 1st year
- SW 
- Basic 
- and advanced 
- Subscription 
- No license cost year 1, included in purchase 
 price
- Annual maintenance cost 
- Price depends on functionality 
- Advanced can offer security functions, family 
 albums etc.
23Reaching the market
- Advertise in all major Europan gliding magzines. 
- Targeted marketing at moderate costs. 
- Real time 3D visualisation of 3 targeted 
 competitions.
- Exhibitions. 
- Word of mouth. 
- First distribution through NAK shop, establishing 
 other partners.
24Our home page
www.vpos.no