Tourism

1
Tourism Development Overview
2
How We Market El Paso
3
Lodging Industry Milestones
The Benchmarks of Tourism Vitality

• El Paso ranked tops among Texas major cities in
  hotel occupancy in 2004
• Hotel occupancy in the Third Quarter of 2004 was
  the highest ever in the history of lodging for El
  Paso
• Hotel occupancy tax revenue at record high and
  fueling additional tourism marketing

4
Texas Lodging
First Quarter 2005

• Total Room Revenues ( mil)
• Current MSA Definitions Occupancy 2003 2004
• El Paso 73.6 26.6 27.6
• Austin/Round Rock 64.2 97.3 115.3
• San Antonio 64.1 150.0 161.4
• Houston/Baytown/Sugarland 62.6 280.6 266.3
• Corpus Christi 59.5 29.2 32.8
• Brownsville/Harlingen 58.2 12.9 14.1
• Dallas/Ft. Worth/Arlington 57.3 329.7 355.9

5
Increased Advertising
6
Increased Advertising

• The El Paso CVB advertises in 28 monthly or
  periodic publications generating 25,000,000
  positive impressions annually
• The El Paso CVB generates 375 weekly inquires
  with requests for information and literature

7
Regional Tourism Development
Travel 300 - A Regional Tourism Marketing
Program

• Regional travel fairs in West Texas, Southern New
  Mexico and the State of Chihuahua
• Newspaper and radio advertising to promote
  festivals, events, shopping, etc.

Theres always something to do in El Paso.
8
Outdoor Advertising

• El Pasos billboard campaign helps increase El
  Pasos visibility in a three state area Texas,
  New Mexico and Arizona
• Twenty-three boards carry a call to action
  message to visit and overnight in El Paso

9
Website Development
Promoting El Paso visits worldwide

• Situates El Pasos location in the Southwest
• Provides visitor information services of all
  kinds
• Highlights events and attractions
• Offers fully-developed half-day/full day
  itineraries
• Gives advanced reservation for lodging
• Allows opportunity to request additional
  information

10
Spirit of Amigo Program

• An ambassador program branded to energize El
  Pasoans about El Paso
• A program to promote participation and
  volunteerism
• A program to promote conventions and meetings for
  El Paso

11
5 Levels of Tourism Development
Don Baumgardt, Pinata Publishing

• Level 1 Honey, was that a town we just blew
  through?
• Level 2 Lunch and a detour.
• Level 3 Lunch and a hotel room.
• Level 4 A full day (or two) of fun.
• Level 5 Tourism Nirvana