Running your department as a business

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Running your department as a business

• Jonathan Kettleborough
• Corollis
• www.corollis.com

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Can you hear me?
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Question

• Do you have currently run a department?
• Yes or No

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Question

• Do you battle to win resources, recognition and
  reward?
• Yes or No

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Question

• Would you like your organisation to view your
  department more favourably
• than it currently does?
• Yes or No

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Agenda

• Today we will cover
• some problems with running a department
• some benefits with running a business
• why a business focus can be totally
  transformational
• the eight steps to transformation
• conclusions
• questions

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Todays process
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• First, you have to have fun. Second, you
  have to put love where your labour is. Third,
  you have to go in the opposite direction to
  everyone else.
• Anita Roddick, Body Shop founder

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Some problems with running a department

• There are just some of the problems
• you are regarded as a cost centre
• results are difficult to measure
• you are fighting for resources, recognition and
  rewards
• there is often the need to justify your existence

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Some benefits with running a business

• Well run businesses
• are well regarded for the products and services
  they deliver
• are well respected and often consulted for their
  industry knowledge
• have great people working for them
• make good profits
• have a known or recognised brand
• are well led and managed
• are considered to be leaders in their chosen
  field
• are excellent at selling/marketing
• know what direction they are going in
• have phenomenal clients
• deliver to the highest quality levels
• have a backlog of people looking to join them

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Poorly run businesses. . .

• . . just go bust!

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Why a business focus is transformational

• Focussing as a business is transformational
  because it
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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The eight steps to transformation

• The eight steps are
• knowing what business youre in
• understanding what you are offering
• knowing what your clients want
• identifying and closing the demand gap
• defining your offering
• knowing how you make a difference and preparing
  case studies
• developing your brand
• marketing and promotion

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Knowing what business youre in

• TO negotiate this stage
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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Understanding your offering

• The eight steps are
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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Knowing what your clients want

• The eight steps are
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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Closing the gap

• The eight steps are
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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Defining your offering

• The eight steps are
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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How do you make a difference?

• The eight steps are
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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Developing your brand

• The eight steps are
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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Marketing and promotion

• The eight steps are
• provides a focus for everything you do
• allows measurement of success in business terms
• aligns all deliverables with the parent
  organisation
• integrates thinking, planning and action
• delivers on value not on cost
• provides a positive vocabulary for discussion

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Conclusions

• So to conclude our session today
• strategy and planning is vital for success
• think outside the box
• think client, think external
• research, research, research
• plan, act, review, revise

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Question

• Having attended this online session, do you feel
  you now have a better understanding of the issues
  and approaches of strategy and business plan
  development?
• Yes or No

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Contacts

• Key contact details
• w www.corollis.com
• e jonathan_at_corollis.com
• t 01606 892011
• f 01606 892012
• m 07812 163004

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Any questions?

• Before you go
• this session will have hopefully answered some of
  your questions and no doubt raised others.
• with this in mind, what else would you like to
  discuss?
• Issues to be collated by online moderators