Online Business Networking What, Why, Where and How' - PowerPoint PPT Presentation

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Online Business Networking What, Why, Where and How'

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Title: Online Business Networking What, Why, Where and How'


1
Online Business NetworkingWhat, Why, Where and
How.
Prepared by Hendrik Deckers March 2005
2
Agenda
  • Questions
  • What is networking?
  • Why do you network?
  • Where do you network?
  • What do you get out?
  • Theory
  • Friends, Acquaintances Contacts
  • The Value of your Network
  • Six degrees of Separation
  • Proactive Networking
  • Online Business Networks
  • Online Business Directories
  • Relationship Management Tools
  • SOCIAL business Communities
  • Social BUSINESS Communities
  • Conclusions
  • The Importance of Online Business Networks
  • Top Ten Online Business Networking Tips
  • The beauty of online business networks

3
What is Networking?
  • Networking is the systematic process of meeting
    people, learning about them, and establishing
    relationships so that all parties establish and
    expand a base of resources to support their
    endeavors. (John Hoppe, President, Independence
    Capital Company)
  • The guiding principle of networking is to give
    first and receive second. Experienced networkers
    have an abundance mentality, looking to help
    others on every occasion. (Will Kintish at
    www.kintish.co.uk )

4
Why do you Network?
  • Getting a job
  • Pay and promotion
  • Influence and effectiveness
  • Venture capital and financing
  • Organizational learning
  • Word-of-mouth marketing
  • Strategic alliances
  • Financial stability
  • Democracy
  • Sandler Sales Institute Study
  • Cold calls are successful 1 of the time
  • Word of mouth is successful 15
  • Referral goes up to 50
  • Referral plus the person who made the referral
    either participate on the sales call or attends
    the meeting the success rate goes up to 80

5
Where do you Network?
  • Service Clubs e.g. Rotary, Lions, JCI, ..
  • Sport Clubs e.g. Tennis, Sailing, Golf, ..
  • Hobbies e.g. Cars, Cultural, ..
  • Study e.g. University, MBA, Alumni, ..
  • Professional Organisations Stichting Marketing,
    VBO, UNIZO, ..
  • Social Events e.g. Family, Neighbours, Friends,
  • Intra-Company e.g. Water Cooler, Incentives,

6
What of your Business comes from Networking?
  • Many entrepreneurs and business people generate
    80 or more of their business through
    Networking!!
  • Most information is available to everybody,
    everywhere
  • Business isnt what you know, its who you know,
    so networking is your business

7
Friends, Acquaintances Contacts
  • Most people have
  • 2 or 3 Friends Friends are people that are
    always there when you need them, whatever happens
  • 200 to 300 AcquaintancesAcquaintances are people
    that you can call upon for support, information
    or knowledge
  • 2000 to 3000 ContactsContacts are people that
    you have spoken, met or emailed, but cannot
    directly call upon for support, information or
    knowledge
  • Your Friends Acquaintances are your Network

8
The Value of your Network
  • N The Number of people in your network Reach
    more people with less effort.
  • R Their Relevance to your professional goals Do
    more with less effort by knowing the right
    people.
  • S The Strength of your relationships with
    them Learn how to build trust and friendship
    online.
  • C Your Credibility with the people in your
    network It doesn't matter who you know if they
    don't believe you.
  • D The Diversity of your network Diversify your
    portfolio of people just as you do your
    finances.
  • Network Valuation Formula
  • and Time Number x Strength
  • (Scott Allen David Teten)

9
The Six Degrees of Seperation
  • Lets make it simple and take 250 is the average
    size of anyones network
  • Your 1st Degree Network 250 people
  • Your 2nd Degree Network 250 x 250 62.500
  • Your 3th Degree Network 250 x 62.500
    15.625.000
  • Your 4th Degree Network 250 x 15.625.000
    3.906.250.000

10
Proactive Networking
  • Successful Business People Proactive
    Networkers.
  • How do they work?
  • 1. Manage your networkMap it out, keep it up to
    date, keep it alive
  • 2. Search your targetsWho do you need? Who can
    introduce? What do I have to offer?
  • 3. Build a relationshipGive without
    remembering, receive without forgetting Eliza
    beth Asquith Bibesco (1897- 1945)
  • How can we improve this Process?

11
Online Business Networks
  • Online Business Networks Internet business
    dating
  • How does it work?
  • 1. Manage your networkBuild you online profile,
    invite your network, build online clubs, share
    information.
  • 2. Search your targetsUse the search engines,
    find the shortest path, be open for random
    contacts
  • 3. Build a relationshipSend messages, have a
    clear offer, follow-up off-line
  • What Networks are available?

12
The (very) Long List
  • 13stripes - Affinity Engines - Amigos.com - AOL
    People and Chat Directory - AsiaFriendFinder -
    Backwash - bianca - Bolt - BuddyPic.com -
    BuddyBridge - BuddyZoo - Building an Online
    Community Just Add Water - Bumi-n City - Buzznet
    - Classmates.com - CNN Interactive Communities -
    CommunityZero - Company of Friends - The Conneck
    - Contact Network - Corporate Alumni -
    CouchSurfing - CPixel.com - Cybertown -
    del.icio.us - Dogster - domeus -
    dudecheckthisout.com - easeek - Ecademy -
    eConozco - EdGateway Communities -
    Edgeofeverything - eFriendsnet - 8minuteDating -
    Eliyon - enCentra - EnterNexus - EntreMate -
    Eurekster!, - Everything2 - everyonesconnected.com
    - eyebees - FaceParty - Findapix -
    FollowMrsPoon.com - FriendFan.com FriendFinder
    Friendifieds Friendity - Friend Surfer -
    friendsreunited.com - Friendster - Friendzy -
    Full Moon Webs - FunHi - firsttuesday.com -
    GoingProfessional - Groups_at_AOL - Growth Company -
    Gruuve - heiyou.com HelloWorld - hipster
    Huminity - ICERED - Im Not From Here -
    IndianFriendFinder - InterAction - iSawYou.com -
    ItsNotWhatYouKnow - KnowMates - LianQu - LinkedIn
    - Link Silicon Valley - livingdirectory.org -
    Local2Me - thelunchclub.net - Makeoutclub - Many
    2 Many - MapPlanet.com - matcheroo - Meatball
    Wiki - Mediabistro - Mediachest - Meet Up -
    MixerMixer - Monster Networking - MSN Groups -
    MSN Member Directory - MySpace mrNeighborhood -
    MyEMatch - New Friends in Town - NetMiner -
    Netmodular Community - Netparty - Networking For
    Professionals - nerve.com - nlinebusinessnetworkin
    g.com - Nowwwhere - Online Community Report -
    Open Business Club - OrderGenerator - orkut -
    PalJunction - Paradise - Petsburg - Picit.com -
    Pinoy Exchange - Pinoy Forum - Playdo Community -
    PLINK - Polypol - PopMates - PowerMingle -
    RateMyBody - RateOrDate - RealContacts - ReferNet
    - RepCheck - Ringo - Ryze - Shortcut - Silicon
    Valley Pipeline - socialcircles.com - Social Grid
    SocialTree - The Spark - SmartGroups.com -
    Spoke Software The Square - StayingClose -
    StumbleUpon - Sullivan Executive Networking
    Community - Tacit ActiveNet - Talk City - TENG -
    Thefacebook - TheFence.com - There - threedegrees
    - Tickle - Tribe.net - TruthBytes - UUFriends -
    Virtual Communities and the Internet - Visible
    Path - Volume.com - waferbaby - Wallop - Webstock
    Whole Earth Festival - Well, The - WildAbout.com
    - WisdomBuilder - WhizSpark - WiW -
    WordofMouthConnection.com - World Lounge -
    WorldShine - YeeYoo - Yahoo! Groups - Yahoo!
    Member Directory - Zamboozle Zanpo Zerodegrees

Too many networks ?!!
thesocialsoftwareweblog
13
4 Categories
Online Social Business Communities
Search engines for people and relationships
  • Social BUSINESS Communities
  • Online Business Directories

Relationship Management Tools
  • SOCIAL business Communties

14
Online Business Directories
  • What are they?
  • Yellow Pages of Business People
  • Referral system using the Six Degrees
  • Which one should you use?
  • LinkedIn (www.linkedin.com) is the clear winner
    with 2.000.000 users (fall 2004)
  • Keep an eye on Spoke (www.spoke.com)
    ZeroDegrees (www.zerodegrees.com)
  • Business Networking Platform

15
Relationship Management Tools
  • What are they?
  • Software Tools to manage exploit your
    relationships
  • Which one should you use?
  • Personal tools Plaxo (www.plaxo.com) is the
    clear winner in the personal relationship
    management tools
  • Corporate tools No winners yet, we are still
    very early in the adoption cycle.

Relationship Management Tools
16
SOCIAL business Communities
  • What are they?
  • Online (virtual) communities where people connect
    for social purposes first, business second
  • Which one should you use?
  • For business none of these
  • For pleasure try Orkut (www.orkut.com) Tribe
    (www.tribe.net)
  • SOCIAL business Communities

17
Social BUSINESS Communities
  • What are they?
  • Online (virtual) communities where people connect
    for business purposes first, social second
  • Which one should you use?
  • 3 international players
  • Ecademy started in UK (www.ecademy.com)
  • openBC started in Germany (www.opoenbc.com)
  • Ryze started in US (www.ryze.com)
  • Many local players
  • be Biztribe
  • fr Viaduc
  • sp eConozco
  • sw Shortcut
  • Social BUSINESS Communities

18
The Importance of Online Business Networks
  • Total Transaction Value Up
  • Total Transaction Count Way Up
  • Individual Transaction Quality - Down

Andrew Forbes earlystage.com
Cesar Brea, former CEO of Contect Network
Corporation
19
Top Ten Tips for Networking
  • Collect people
  • Respect geography 
  • Start a club
  • Relax and be yourself
  • Go for volume, not quantity
  • Listen for link words
  • Make a match live
  • Disturb your comfort zone
  • Read new material
  • Manage your reputation

Your face is your brand
Thomas Power Networking for Life
20
Top Ten Online Business Networking Tips
  • How to build quality business relationships
    online
  • Remember, you're connecting with people.
  • Clarify what you have to give and what you want
    to gain.
  • Become an information centre.
  • Be personally visible on the Internet.
  • Pick online communities that work for you.
  • Review the online community as a guest before you
    join.
  • Be prepared.
  • Pace yourself.
  • Manage your email.
  • Be sensitive to people's time and email boxes.

Scott Allen
21
The beauty of online business networks
  • Online business networks are changing the way we
    do business
  • Time independent 24/7/365
  • Place independent from you pc stay at home
  • Local Global
  • Targeted use keywords, companies names to find
    the right people
  • Inbound Passive presence - While you sleep
    people will search you. Make it easy for
    everyone. Put your picture up. Give them
    information. Tell them everything, because they
    really do not know. Blog.
  • Competitive Stand out as you have competition.
    Visit others in your field and see what they
    have. Copy from the best!
  • New start now, then you are ahead of most of the
    universe. You will be established when others
    catch on.
  • Memory-proof you can keep track of your network.
    Social Networks have online profiles so you dont
    forget, some keep track of your message exchange.
  • Efficient you can connect online with far more
    people than you could ever meet face to face on a
    daily basis.

22
Contact me
Hendrik Deckerswww.hendrikdeckers.com Managing
Director Close Partnershendrik.deckers_at_closepartn
ers.com www.closepartners.com Chairman Ecademy
Benelux hendrik.deckers_at_ecademy.com
benelux.ecademy.com
Close Partners is a multi-national, multi-skilled
team of business development professionals
operating across Europe. We design, build, drive
and manage high-performance, pan-European
routes-to-market for enterprise-class software
and solution vendors. References include
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