Title: ADVERTISING
1University Communications and Marketing Web
Workshops Fall 2005
2So What Does Kentucky Have Over Ohio Other than
the Derby? Accessible Web Sites Find Out How
Kent State Can Enter the Race
3Web Accessibility Legislation
- Reference http//www.katsnet.org/section508.html
- In 2000, the Kentucky General Assembly passed a
far-reaching law, commonly called the Kentucky
Accessible Information Technology (AIT) Act, KRS
61.980 - 61.988, which requires that all
state-supported institutions utilize information
technology resources that are accessible to
people with disabilities. This law explicitly
covers school districts, universities, and all
other institutions supported with state funds. As
one of the "covered entities" under this statute,
school districts are required to ensure that the
information technology they use will provide
students with disabilities with access "that is
equivalent to the access provided individuals who
are not disabled" (KRS 61.982). As a means of
determining conformity with this provision,
Kentucky law further defines that the level of
access provided by school systems and other
covered entities must be in compliance with
federal Section 508 access standards (36 C.F.R.
1194).
4Web Accessibility Legislation
- Ohio legislation has not specifically impacted
higher education institutions as of yet - Expectation it will mirror affirmative action
legislation and become a mandate at this level
5Why Is Accessibility Important?
- Supporting diversity
- Providing equal information
- Improving customer service
6Where We Were Finding Race Legs
7Bare Minimum Requirements
- Text-only version of www.kent.edu
- Working on Web Publishing Policy
- Guide to Web Standards with section on Web
accessibility (http//www.kent.edu/ucm/PoliciesSta
ndards/Web508.cfm)
8Easy Solutions for Others
- Text-only versions
- Alt tags
- Flash
- Font color
9Examples of Color Contrast
Hue, lightness and saturation should vary
dramatically to support those with color
deficient partial sight.
Information, graphs from The Lighthouse Inc. Web
site.
10Where We Are Entering the Race
11Cross-divisional Team to Advance Effort
- Joe Drew (Accessibility Lab)
- New Media Center Other IS Units
- University Communications Marketing
- Webmasters Campuswide
12Better Tools
- Improved knowledge
- Game plan
- Increase awareness of issues
- Provide solutions
- Access to tools
- JAWS
- Lift technology
13What Do the Tools Do?
- Jaws
- Known as a screen reader, reads Web pages to
users - Lift
- Converts sites to text-only Web pages, now
available to all Kent State sites - Allows users to increase font size to accommodate
low vision and or the need to move around a page
with greater accuracy due to limits with their
fine motor skills - Allows user to adjust font and set different
colors and backgrounds - These settings are not saved, however after a
user session ends.
14Common Challenges
- Images and image maps
- Links
- Data tables
- Drop downs
- Forms
- Flash
- PDFs (tagging)
15Image Solutions
- Alt tags (image descriptions that show when a
cursor hovers over an image and that also show in
text-only sites) are required - They can be added in the code or via some content
managers, such as CommonSpot
16Alt Tags Behind the Scenes
17Alt Tags With CommonSpot
18How They Display in Lift
- http//ada.kent.edu/tt/http//www.kent.edu//Academ
ics/ALA/index.cfm
19Link Solutions
- Links
- Make sure that all links are understandable. Do
not hyperlink the URL, but instead the title of
the Web site to be accessed by the user upon
selection of the link. For example, instead of
http//www.kent.edu, hyperlink the words Kent
State University home page. - Never set a link on the text "click here," "read
more" or "link to" because these words
are meaningless to a Web visitor who is blind.
Instead of linking the words "Click here" to Kent
State's Admissions Office, the link should read
Visit Kent State's Admissions Office. - http//imagine.kent.edu/media/content/facts.asp
(illustrate link list only in Jaws or Lift
explain before vs. now)
20Table Solutions
21Data Table Simple Example
- University by Gender Enrollment (in )
22Data Table The Problem
- Screen readers read left to right, then down a
row, then left to right again. - So, screen reader would read males, females, KSU,
52, 48, OSU 55, 45 - Beyond a simple table and get become meaningless
23Data Tables, Correct Order
- The objective is to have each number within the
cells correspond verbally to the correct
combination of rows and columns. - So, it would be preferable for the table to read
Title University by Gender Enrollment in
Percents, - Then KSU Males 52 KSU Females 48
- Then OSU Males 55 OSU Females 45
24Data Tables Fixing The Problem
- Requires
- Addition of column and row headers using scope
attribute in code. - A brief description in text, of how the table is
organized (rows by columns) and what the basic
points the table represent. This description is
then attached directly to the data table via the
internal/hidden code (html). - Table generator can help - http//dept.kent.edu/mp
a/tablegenerator.htm
25Solutions for Drop Downs Image Map
- Wayfinding / directions site needed repairs to
- Drop downs
- Image map
26Drop Down Error Before Repairs
- Note
- Drop down wont work as no submit button or go
button exists
27Drop Down After Repairs
- Note
- Drop down is made functional with the addition
of a go button
28Image Map Error Before Repairs
- Note
- An image map is an image that has links embedded
within it, here each building links to a new Web
page
29Image Map Error Before Repairs How It Appears
in Lift
- Note
- The buildings were numbered, not named so the
links were meaningless in this format.
30Image Map After Repairs How It Appears in Lift
- Note
- Each hot spot (link) was given an alt tag that
labeled the each building so now a user would
know which link to choose to find an the building
in question.
31Solutions to Forms
- Coming through Lift annotations for CommonSpot
users - Other developers can reference Accessify.com
(found in resources later)
32Testimonial About Flash and PDFs
33Solutions to Flash
- Based on the testimonial, dont use it
- If you must, offer several options to skip
34Solutions to PDFs
- Include
- Proper tagging
- Additional format (html, .txt., .doc)
35Average User
36Average User
37(No Transcript)
38Make It Accessible
- By offering a PDF and text version of your
document (.doc or .txt) - By tagging your existing PDFs using the simple
tagging manual available through UCM - By tagging your PDFs when you initially create
them
39Tagging Done Easy
- In Word, select Adobe PDF gt Convert to Adobe PDF.
Save PDF file. - In Adobe Acrobat, select File gt Document
Properties. Select a language on Advanced tab.
Fill out file details on Description tab.
40Tagging Done Easy
3. On the Pages tab, select all pages in the
document by pressing CtrlA. 4. Select Options gt
Page Properties. Choose Use Document
Structure. 5. Select Advanced gt Accessibility gt
Full Check to run an accessibility check.
41Where We Will Grow Closing the Gap
42Campuswide Awareness and Cooperation
- Additional CommonSpot clients (resolves problem)
- School of Art
- Gearing up to approach Webmasters With Jaws and
Lift analysis - http//ada.kent.edu/tt/) - Athletics vendor making progress
43What We See
44What Some Users See
45What Some Users See
46In-progress Solutions
- Athletics now
- http//demott.usablenet.com/tt/http//www.kentstat
esports.com/index.php?schange_well_id2url_arti
cle_id837
47Advancing Lift Solution
- All Webmasters should provide link to Lift for
transcoding of sites - Code for departmental sites not using .asp or
.cfm (replacing with respective url) - lta hrefhttp//ada.kent.edu/tt/http//www.kent.
edugtText Onlylt/agtlta hrefhttp//ada.kent.edu/tt/h
ttp//www.kent.edugtltimgsrchttp//cms.kent.edu/im
ages/home/keyhole.gifgtlt/agt
48Lift Solution for .asp Pages
- All Webmasters should provide link to Lift for
transcoding of sites - For ASP pages
- Text-only versionltahrefhttp//ada.kent.edu/tt/
http//ltResponse.Write(Request.ServerVariables("s
erver_name"))gtltResponse.Write(Request.ServerVar
iables("script_name"))gtgtText Versionlt/agt - Image versionltahrefhttp//ada.kent.edu/tt/http
//ltResponse.Write(Request.ServerVariables("serve
r_name"))gtltResponse.Write(Request.ServerVariabl
es("script_name"))gtgtltimg srchttp//cms.kent.edu
/images/home/keyhole.gifgtlt/agt - Download the http//cms.kent.edu/images/home/keyho
le.gif toserver site is housed on and link to it
vs. above url
49Lift Solutions for .cfm Pages
- All Webmasters should provide link to Lift for
transcoding of sites - Code for Coldfusion pages
- Text Only versionltahref"http//ada.kent.edu/tt
/http//ltcfoutputgtcgi.server_namecgi.script_nam
elt/cfoutputgt"gtTextOnlylt/agt - Image Versionltahref"http//ada.kent.edu/tt/htt
p//ltcfoutputgtcgi.server_namecgi.script_namelt/
cfoutputgt"gtltimg srchttp//cms.kent.edu/images/ho
me/keyhole.gifgtlt/agt
50Remaining a Competitor
- Continue to advance effort
- Expand to include forms, frames, javascript
solutions - SRWC (time permitting frames)
- http//www.recservices.kent.edu/index.asp
- http//ada.kent.edu/tt/http//www.recservices.kent
.edu/index.asp - Redesign of www.kent.edu will keep accessibility
top of mind - Clemson example time permitting demo in jaws
and lift vs. Residence Services in Jaws
51Resources
- Tools, wizards, articles and tutorials on Web
Accessibility for the conscientious web developer
- Accessify.com - http//www.accessify.com/tools-and
-wizards/accessibility-tools/ - Trial version of Jaws
- http//www.freedomscientific.com/
- Designing for People With Partial Site and Color
Deficiences - http//www.lighthouse.org/color_contrast.htm
- Guide to Web Standards (has section on 508
issues) - http//www.kent.edu/ucm/PoliciesStandards/Web.cfm
- Research on Accessibility in Higher Education
- http//www.rit.edu/easi/itd/itdv09n2/thompson.htm
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