The Lifestyle Magazine for Healthy

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The Lifestyle Magazine for Healthy and Active
Women
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Who is reading Personal Best Magazine?

• Personal Best readers are women
• 77 more likely than the average person in the
  Pittsburgh area market to read magazines.
• 42 more likely to read a health magazine.
• 78 more likely to purchase 100 or more in
  health and beauty
• products.
• 72 more likely to exercise
• 115 more likely to do aerobics
• 127 more likely to exercise at a health club two
  or more times a
• week per year.
• 53 more to exercise at home two or more times a
  week per year

Source Claritas, MRI profiles 2006
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An advertising platform designed to build brand,
image, and customer loyalty delivered directly
to active women interested in health, fitness,
and nutrition topics and issues.

• Each issue will feature relevant and timely
  information on general health topics of interest
  to women in every stage of life with local
  perspective from the areas leading health and
  fitness professionals and institutions.

Associate your business with good content and
credible businesses to build your awareness
Among Pittsburghs active women
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Delivering your message to an audience with
buying power

• Targeted distribution find a copy at
  high-traffic local retail locations through local
  distributors, health-related events, and via
  direct-mail by subscription.
• 30,000 copies reach women interested in health,
  fitness, and nutrition in the Pittsburgh and
  Southwestern Pennsylvania area.

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Strategic distribution to ensure the highest
quality audience
30,000 copies are present in such communities
as Allison Park Bridgeville Butler Coraopolis Gi
bsonia Greensburg Irwin Latrobe McKnight Monroevil
le Murrysville South Hills Squirrel Hill Upper
Saint Clair Wexford And more!
Mailed copies
High-traffic retailer locations
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Advertising Investment
Best Value!

• Multi runs are to be completed in consecutive
  issues to earn rate.
• Premium positions must be sold as full page
  bleed.

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Professional Services Directory

• 159
• Great for business that have services dedicated
  to womens health, nutrition, beauty, fitness,
  and overall well-being.
• Directory ads deadline 1 week before regular
  ads

• Issue Ad Deadline Publication
  Date
• Summer 2007 May 29th 2007 July 24th 2007
• Fall 2007 August 21st 2007 October 16th 2007
• Winter 2007/2008 November 30th 2007 February
  5th 2008
• Spring 2008 March 6th 2008 April 29th 2008

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For Additional Advertising Opportunitiescontact
your Trib Total Media Network Executive or call
724-779-6944
Advertise your Pet Place in our newest section
dedicated to pet lovers, their pets, and their
homes in both from house to HOME and Personal
Best

• Professionally Speaking
• Pet Expert
• Combo Rates
• Sponsorship opportunities
• and more!

Publish your own business story in Your
Personal Best!
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2007/2008 Publication Schedule

• Issue Ad Deadline Publication
  Date
• Summer 2007 June 5th 2007 July 24th 2007
• Fall 2007 August 28st 2007 October 16th 2007
• Winter 2007/2008 December 7th 2007 February 5th
  2008
• Spring 2008 March 13th 2008 April 29th 2008

• Specifications
• High gloss finish
• Printed on coated paper stock
• Full color

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Ad Sizes
You can send us your ad directly online
at www.1800909Trib.com You will be issued a
confirmation number Please name your file as
follows PBYourBusinessName.pdf Preferred File
Type . PDF Files should be CMYK ready at 300 DPI