Arts as Big Business; Leveraging Community Impact

1
Arts as Big Business Leveraging Community Impact
Michael Carroll, Center for Regional Development,
BGSU Katerina Ruedi Ray, School of Art, BGSU
2
North West Ohio Arts Exchange

• Northwest Ohio Arts Exchange (NWoAX) is a group
  of artists, arts educators, arts administrators,
  arts advocates, and arts supporters who are
  dedicated to fostering the growth and development
  of Northwest Ohio's arts community.

3
Economic Impact Study of the Arts

• Foundations
• Richard Florida Creative Economy Toledo
  presentation
• Greater Toledo Strategic Plan for the Arts and
  Culture
• Exploration of an Arts Levy for Lucas County

4
Study Philosophy and Parameters

• Americans for the Arts definition of the Creative
  Industries
• Museums and Collections
• Performing Arts
• Visual Arts/Photography
• Film, Radio, and Television
• Design and Publishing
• Schools and Services

5
Specific Industries Included

• Radio and television broadcasting
• Advertising and related services
• Specialized design services
• Ornamental and architectural metal work
  manufacturing
• Motion picture and video industries
• Museums
• Photographic services
• Video tape and disc rental
• Sign manufacturing

• Promoters of performing arts
• Independent artists- writers- and performers
• Performing arts companies
• Sound recording industries
• Book publishers and newspapers
• Custom architectural woodwork and millwork
• Musical instrument manufacturing
• Cable networks and program distribution
• Audio and video media reproduction

6
Creating the Advisory Board

• Key regional leaders
• Business
• Arts
• Education
• Media
• Philanthropy
• Access to national network
• Two strategy/planning meetings - further contact
  by email

7
Developing Audiences

• Community presentations
• Mail and email lists
• Preliminary unveiling of results

8
Preliminary Unveiling

• NWoAX members were invited to
• Review early results
• Suggest communication strategies
• Help identify audiences
• Confirm scope of study
• This built member buy-in to results

9
Result of Preliminary Meetings

• Invitation to First Lady of Ohio by the Director
  of the Toledo Museum of Art to act as Special
  Guest at the Study Unveiling
• PR commitments by public media

10
The Study Area

• 27 Counties in Northwest Ohio
• Most Arts studies are done for a single city or
  state.
• Population 1.8 Million
• 786,327 Households
• Per Capita Income 28,945
• Average Household Income 68,159

11
The Unveiling
12
(No Transcript)
13
Creative Industries Economic Impacts Highlights

• Generates 2.4 billion annually in NW Ohio
  economy
• Supports 33,426 jobs annually in NW Ohio
• Generates 97 million in State and Local tax
  revenues
• Generates 151 million in Federal Tax revenues

14
ContextEmployment Equivalent

• 10 North Toledo Jeep assembly plants.
• 95 Bass Pro Shops Stores
• 10 Whirlpool plants
• Equal to the labor force of Sandusky County

15
Follow up

• Press coverage
• Regional community presentations
• Annual conference
• Cluster research

16
Where we are now

• Cluster discussions
• Spacebank(ArtZone) short and long term space
  leases
• Infobank(Art 360) artist lists, web site
  support, grant writing support, healthcare,
  insurance info/group purchase

17
Role of the University

• Research Resources (Center for Regional
  Development
• Community Infrastructure (NWoAX)
• PR infrastructure
• Students (work on the study and event)
• Faculty and administration (work on the study and
  event)

18
Thank You