Gamepipe Media Kit

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Gamepipe Media Kit
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Why Everyone LikesOnline Gaming
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Games are Entertaining

• 20.4 billion minutes are spent gaming each month
• Over 84 million unique users visited online
  gaming sites in December 2003
• Source Comscore/Media Metrix
• Source Gartner Group

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Popular and Sticky

• Websites hosting games are among the stickiest
  and most highly trafficked on the Internet,
  according to a report by media technology
  strategists KPE, part of Internet advertising
  firm Agency.com

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Online Games Growth

• In 1995 Hasbro released Internet Monopoly, which
  is still a bestselling game
• By 1996, 20 Million American homes had internet
  connectivity
• By1999-2000 there were many growing games and
  gaming portal sites on the Internet
• Source Comscore/MediaMetrix

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Consolidation

• By 2000/2001 corporations raced to obtain the
  most market share in the online games world.
• Unique users on gaming sites increased by 1.4
  million between 2002 and 2003
• Gaming sites merged into gaming conglomerates
• Source Comscore/MediaMetrix

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Users Wanted More!

• The consolidations led to an online games world
  with fewer options
• People had no choice but to play at EA, Yahoo,
  Sony, ESPN, and MSN GAMES
• We created Gamepipe because we knew users wanted
  more

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No Longer a Pipe Dream

• A graphically scrollable casino floor and
  interactive environment
• Live MP3 Digital Audio
• 24-bit graphics
• Multiplayer slot machines
• Live avatars who play!
• Classic casino games, new word games and puzzles

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Interactive Games

• Poker, Slots, Bingo, Craps, Roulette and More!
• Solo, multiplayer and tournament play
• Call other players on the casino phone

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Growth

• Gamepipe opened this year with a call to 20-30
  beta testers to come in and test the site
• After the first 3 days there were over 1000
  people registered!
• Gamepipe is on track to have over 300,000
  registered users by the close of month 2

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Stickiness and Frequency

• High interactivity plus team-play community games
  environment creates long user sessions and many
  return visits
• Average user visit is 91 minutes
• Users visit up to 2-3 sessions per day

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Gender Demographics

• 51 of all users are Female
• 49 of all users are Male
• Both male and female targeted offers work well
• Source Gamepipe User Statistics

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Income Demographics

• Majority of users are married higher household
  income
• Over 55 make 50K and above
• Source Gamepipe User Statistics

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Age Distribution

• Older demographic means higher incomes/more
  leisure time
• 74 are ages 40 and above
• Source Gamepipe User Statistics

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Advertising Opportunities
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Gamepipe Registration

• Registration is the first step to playing actual
  games
• Co-registration Opportunities include
• Up to 250 character offers
• Yes/No format
• Opt-in

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Banners

• CPM/CPC site 468x60 banners
• Placements Run of Site or targeted to specific
  games

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Game Sponsorships
Table Games
Customized Slots
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Monster Banners

• Monster banners appear during game downloads
  Size 500x350
• Placements Run of Site or targeted to specific
  games

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Product Placement

• With over 30 virtual casino floors there are many
  spots for integrated virtual product placements
• Can target selected games to match selected game
  user demographics
• Reach female audiences via bingo and word games
• Reach male audiences via poker and blackjack

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Contact Us

• Gamepipe, LLC
• 3000 Whitney Ave Suite 106
• Hamden, CT 06518
• info_at_gamepipe.com
• 203-248-3900