visual communication

1
(No Transcript)
2
Designing and Using Visual Aids
Organizational Communication Professor Cooleys
sections
3
Use your visual aids to illustrate your
storyand help your audience retain your ideas
4
Text Slides Provide a Roadmap
5
An agenda slide keeps audience on track

• Our goals today are to
• Define critical issues
• New technology
• New market demands
• Determine change in focus
• Agree on implementation steps

6
Conceptual Slides Illustrate Complex
IdeasorGive Visual Form to Abstract Concepts
7
The Five Basic Food Groups
8
Charts and Graphics are Instruments for
Reasoning about Quantitative Information
Source Edward R. Tufte, The Visual Display of
Quantitative Information
9
Of top 5 markets, only US UK increased retail
sales from 98 - 99
Source IFPI and CIBC World Markets
10
Follow design guidelines

• Keep It Simple, Stern!
• Use message titles
• Ensure readability
• Be consistent
• Think visually, not verbally

11
Think 6 x 6

• 6 lines per slide
• 6 words per line

Think 6 x 6
12
Crowded bullet slides we cant read them!

• You can put lots of print on a horizontal
• chart, without wrapping text lines too many times
• Even if you had 12 bullet points, you could
  fit them all on a single slide
• You might even decide to change the line
  spacing to squeeze in your last idea
• Your font size might still be readable in the
  back row -- this, by the way, is a 32 point font
• And writing complete sentences means you can
  stop worrying about those memory loss moments
• If you make margins really wide and use the
  space under the bullets, you can squeeze more in,
  too, just to make sure all your points are there

13
Whats wrong with this slide?

• Sometimes the font size can be too small -- this
  is 18 points
• WRITING IN ALL CAPS IS HARD TO READ
• too much info on one slide can be a pain
• Whoops! Check the color on a screen!!!!
• Using unusualk fonts can be a problem
• dont forget, always spell check

14
THIS IS A CENTERED, ALL CAPITALIZED,
ARIAL FONT, WHICH IS A SANS SERIF FONT. THESE
CHOICES MAKE THIS VISUAL HARD TO READ.
Example font/color choice
15
Follow design guidelines

• Keep It Simple Stern
• Use message titles
• Ensure readability
• Be consistent
• Think visually

16
Example poor slide title
Sales
( Millions)
90
80
70
60
50
40
30
20
10
0
1997
1998
1999
17
Example better slide title
Sales hit new peak in 99
( Millions)
90
80
70
60
50
40
30
20
10
0
1997
1998
1999
18
Good titles improve comprehension

• Clarify the main point
• Tell the audience what to think
• Help visual make stand-alone- sense

Use message titles
19
Design simple charts and diagrams

• Eliminate chartjunk
• Use simple builds to avoid overload
• Keep bars, slices, lines, boxes, and arrows to
  a minimum

20
Advertising by year media type
Bad Exhibit 21
Bad example
21
Magazines were most popular advertising medium in
1999
Other - 3

• Newspapers
• national
• local

Magazines
24
38

• Television
• network
• cable
• spot

35
Source CMR data analyzed by Interep, Inc.
Best exhibit 21
Better example
22
Profit analysis--by region and 4th quarter
profits
100
4th quarter figures 40 -- Central (OH) 60 --
Central (Other)
80
60
40
20
0
1st
2nd
3rd
Qtr
4th
Qtr
46
Central
North
46 East
East
Source Misguided computer fan
Central
23
Follow design guidelines

• KISS
• Use message titles
• Ensure readability
• Be consistent
• Think visually

24
Use the correct font size at least 36!

• For a subtitle 24 point

For the Y axis label 18 point
For the X axis label 18 point
For the source 16 point
25
Follow design guidelines

• Keep It Simple Stern
• Use message titles
• Ensure readability
• Be consistent
• Think visually

26
Ways to emphasize consistency

• Repeat the agenda slide
• Add trackers to long presentations
• Use color to highlight structure
• Work with templates

27
Show concepts by using diagrams
28
Example diagram choice
Five stages of a group project
29
Add color to highlight messages
30
Example diagram choice
Generating enthusiasm
Manage your time Or doom the project
Procrastinating
Missing the deadline
Blaming the innocent
Rewarding the nonparticipants
31
Example color use
Sales hit new peak in 99
( Millions)
90M
90
80
70
60
50
40
30
20
10
0
1997
1998
1999
32
Tips for using color

• Maintain a limited palette
• Use color for a reason
• Remember visibility issues
• Consider the audience

Think visually
33
Handling Visualsfocus on your audience!
34
(No Transcript)