Philippines: Electrical Power Systems

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Philippines Electrical Power Systems

• U.S. Commercial Service
• U.S. Embassy Manila, Philippines

www.buyusa.gov/philippines
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Industry Overview

• Electric Power Industry Reform Act of 2001 paved
  the way for restructuring the countrys power
  generation, transmission, distribution and supply
  of power.
• On-going sale of generation and transmission
  facilities, launch of the Wholesale Electricity
  Spot Market (WESM)
• As Mirant leaves, new players are coming in
• Additional Capacities needed particularly in
  Mindanao
• Overall goal Achieve Energy Independence

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Market Trends

• Power demand continues to increase
• Power plant owners looking to expand,
  rehabilitate or upgrade existing facilities.
• 10-year, 850 million Transmission Development
  Plan
• On-going efforts to reduce system losses and
  improve efficiency of distribution utilities
• Opportunities in the remote, off-grid areas

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Best Sales Prospects Buyers

• Best sales prospects are
• Consumables (switchgears, circuit breakers,
  controls, connectors, wires and cables,
  transformers, batteries, generators)
• Energy Efficiency Technologies
• Transmission / Distribution Lines and Hardware
• Systems Loss Reduction Technologies
• Buyers
• Independent Power Producers (IPPs) and National
  Power Corporation (NPC)
• Electric Cooperatives / Distribution Utilities
  (DUs)
• National Transmission Company (TransCo)

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Market Entry

• Seek local representation, especially to secure
  supplier accreditation, follow up on bid
  opportunities and trade lead updates
• U.S. products generally perceived as high quality
  and U.S. brands enjoy top-of-mind advantage.
• Conduct product demonstrations and technical
  seminars to drum up awareness
• Designer-driven and Price-driven Market

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Market Challenges

• Delays in privatization process
• Threat of fake products
• Price sensitivity of the market
• Red tape

7
Local Regional Events

• Power Trends 2007 September http//powertrends.l
  everageinternational.com/index.html
• Institute of Integrated Electrical Engineers
  (IIEE) Annual Convention
• http//national.iiee.org.ph/
• PowerGen Asia (Bangkok) September 2007
  www.powergenasia.com

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Thank you See you in the Philippines!
Judy Reinke Judy.Reinke_at_mail.doc.gov Commercial
Counselor

• Edu M. Niala Jr.
• Edu.Niala_at_mail.doc.gov
• Commercial Specialist

U.S. Commercial Service U.S. Embassy Manila,
Philippines