Francine Dorion,

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Market AcceptanceBoard Update
Francine Dorion, Chair, Market Acceptance
Committee May 3, 2006
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Key Messages

• Market Campaigns are not going away
• Customers are trying to find their own solutions
• FPAC Strategy is to
• Engage in partnership with constructive ENGOs
• Provide direct support to members
• Work with customers on solution-oriented projects

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Market Campaigns Not Going Away

• Continued/ Increased focus on the Boreal forest
  in Canada (Ont, Alta)
• Primary targets remain North American customers
• Some initial interest in Europe, but minimal
• Broader focus (e.g. certification, traceability,
  water, recycle content, conservation lands.
  illegal logging, species at risk)

Key Campaigns
Targets Tissue Catalogers/ Publishers Financia
l Institutions/ Retailers
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Customers Reactions

• Most are not over-reacting and are taking time to
  assess business risks
• Increased use of procurement/risk policies
• Market Influencers (Time, Home Depot, Staples,
  KC, etc)
• Now spreading beyond market influencers (LLBean,
  Sears, RR Donnelly)
• Like to be associated with organizations that are
  being seen as part of the solutions
• Some customers are getting actively engaged in
  specific solution oriented projects

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Examples of Customers Projects
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FPAC Market Strategy

• Goal
• Maintain/Enhance markets for Canadian Forest
  Products
• Brand FPAC membership

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Provide direct support to members their
customers
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Work with customers on solution-oriented
projects
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FPAC Boreal StrategyPartnering
withSolution-Oriented Organizations
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Addressing the BroaderIssues Through a
Conservation Ethic
Issue
FPAC activity

• High Value Forest Identification tools
• Species at Risk Caribou,
  Migratory Birds
• Conservation Planning National Boreal
  Principles
• Water Conservation Watershed planning
• Certification 100 by 2007
• Traceability Potential new Commitment
• Protected areas Conservation
  Lands Project
• Recycle Content Recovery strategy
• Responsible fibre use Fibre Cycle Assessment

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Corporate Forum on Paper and the Environment

• Forum for dialogue between Canadian suppliers and
  large North American PP customers
• Joint projects
• Fibre Cycle, Paper Recovery, Forest Management

FPAC
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2006 Market AcceptanceKey Activities

• Provide support to members
• Briefing sessions
• Quick response desk
• Meeting with customers when requested
• Provide Information to Markets
• Customer Briefing Notes
• Customer Newsletter (3/year)
• Customer Page on FPAC website
• Customer Tours September 10-15
• Understand Market Perspective
• 2006 Customer Research
• Engage in Joint Projects
• MetaFore Corporate Forum on Paper and the
  Environment
• MetaFore Forest Leadership Conference