Mobile TV: Standards of Service, Service of Standards

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Mobile TV Standards of Service, Service of
Standards

• Julien Signes
• President, Founder, Envivio

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Agenda

• Mobile TV today
• Mobile TV Standards
• Mobile TV tomorrow

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Digital Video - Many Terminal and Network Choices
IP and MPEG-4 are Driving Most of the New Video
Applications
Source Irdeto
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Mobile TV status today
3GPP 100 deployments DVB-h 36 trials in 23
countries T-DMB S. Korea, 500k subs ISDB-T
Japan, 15k subs
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User Feedback
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Mobile Video Deployments Accelerating
USEurope Mobile Video Subscribers
3G Subscribers Forecast

• Mobile Operators Looking to Increase Revenues and
  Decrease Churn
• Solidifying Standards Resulting in Increased
  Adoption

• 3G networks ubiquitous
• Video is one of the key applications

Source In-Stat, Frost and Sullivan
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Mobile TV Standards
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Standards From transport to Codec

• Audio Codec
• Amr (nb and wb), mp3, aac, aac, he-aac, he-aac
• wma, real-audio
• Video Codecs
• H263, mpeg-4 sp and asp, h264,
• vc-1, real-video
• Security
• Ipsec, OMA, ISMAcrypt,SRTP,
• Metadata
• OMA BCAST, DVB- H CMBS(MPEG-7)
• Interactivity
• MPEG-4 Laser, SVG,..
• Streaming protocol
• RTP
• MPEG-2 TS
• Transport network
• GSM/GPRS/UMTS and hspda
• CDMA, CDMA2000,..
• DAB, DMB

More than 1,000 combinations For an end to end
Solution!
gtGLOBAL INTEROPERABILITY CHALLENGE!
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2.5G, 3G and Beyond

• Features
• 2.5G (30kbps), 3G (200kbps), HDSPA (500 kbps)
• Now 3gpp pss and 3gpp2 (one to one streaming)
• Based on standards mpeg-4 a/v codecs
• RTP/UDP/IP carriage
• Future 3gpp MBMS and 3gpp2 BCMCS (one to many,
  multicast enabled)
• Analysis
• Service already deployed on existing 3G Networks
  infrastructure
• but
• Quality of the service has to be improved
• Current infrastructure not -yet- broadcast
  enabled and is not scalable
• Broadcast services require additional VOD
  infrastructure to scale

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DVB-h

• Features
• Based on standard mpeg-4 A/V codecs
• Between 200 to 500kbps per stream
• RTP/UDP/IP carriage further encapsulated over
  DVB-T
• Standard Conditional Access
• Using DVB-T infrastructure
• Analysis
• Higher quality TV-like experience
• Potential new revenues for broadcast operators
• IP carriage allows 3G/DVB-H convergence more
  easily
• but
• Revenue models not straightforward for Telcos
• Needed infrastructure deployment to achieve
  in-door coverage efficiently
• New frequency allocation requires governmental
  approval

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T-DMB, DMB-S, ISDB-T

• Features
• Satellite or terrestrial broadcast
• Using MPEG-4 codecs and MPEG TS
• Between 200 to 500kbps per stream
• Analysis
• Commercially deployed in Japan and Korea
• Higher quality TV-like experience
• Potential new revenues for broadcast operators
• But
• Limited number of channels
• Limited convergence between 3G and DMB and ISDB-T
• Revenue models not straightforward for Telcos
• New frequency allocation requires governmental
  approval

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Other Standards

• MediaFlo
• Technology proposed in the US by Qualcomm
• DMBT
• Technology developed in China
• Standard undefined
• Extension outside of China unclear
• Wimax
• Possible alternative transport medium
• Multicast, transports and codecs are not defined

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Overview of the Mobile Video Standards
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Mobile Standard Deployments
SourceInforma
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Deployments
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How to deploy Mobile TV services?

• Content/Services
• Live TV of existing content
• VOD/Specific clips
• Interactive application/packaging/pricing
• Network Infrastructures/Terminals
• 3G only? Broadcast Standard?
• Choice limited by availability of handsets
• Video infrastructure
• Security?
• Standard to be supported?

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Mobile TV Resolutions

• Data rates and resolutions depends on terminal
  and network type
• Cellphone
• QCIF QVGA 30-256 kbps
• GPRS, 2G, 2.5G
• PDA/Smart phone
• CIF VGA 256-768 kbps
• 3G, DMB-T,DVB-h
• Automotive / Portable / Home
• VGA - D1 768kbps - 1 Mbps
• Wimax, HSDPA

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MobileTV Platform 3G Architecture
Live Video Source
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MobileTV Platform DVB-H Architecture
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MobileTV Convergence
3G Network

• Future Broadcast mobile TV
• Broadcast standard for live channels
• 3G for interactivity and billing

DVB-h, ISBD-T, DMB,.. Encapsulation/transmission
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Convergence Beyond Mobile
Consumer Experience
Content Management
Residential IPTV Standard Def High Def STB EPG
CONTENT
Desktop TV PC Player EPG Webcasting
(Fiber/DSL/Coax/Satellite/Wireless)
MobileTV Phone Client
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Mobile TV Applications Evolution

• Evolution
• first TV when I want (tivo)
• Then TV where I want and when I want
• Services rollout
• Simple services first live radio, live tv
• Future seamless experience of broadcast and
  on-demand television on any device
• Then more interaction between new tv usages and
  mobile

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Conclusions

• Mobile TV is happening
• Nokia, Alcatel, Siemens, Huawei, UT Starcom,
  Motorola,Thomsonare getting ready to deploy
• Applications and business models still in
  progress
• Content is key
• Broadcasters vs Telcos business models
• The eco-system is complex
• Many standards
• Chose a multi-standard ready solution

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Questions?Come and see us Booth SL 4403

• Julien Signes
• President, Founder, Envivio