Diet Pepsi

1
Diet Pepsi

• Hunter Williams
• 8/30/01

2
The Joy of Pepsi

• This presentation is dealing with what techniques
  Pepsi employs to sell Diet Pepsi to the public.
• It also will deal with different ad campaigns
  that Pepsi has run

3
The Different parts of Pepsi

• What techniques does Pepsi use on their web page
  to sell Diet Pepsi
• What is the Pepsi challenge
• Who is the primary drinker of Diet Pepsi

4
Web Techniques

• Images of Diet Pepsi cans
• Pepsi logo all over
• Condensation drops on the background of the page
• Lots of use of blues and reds

5
Pepsi Challenge

• Which is better Diet Coke or Diet Pepsi?
• They travel from town to town and have taste
  tests on the different products
• Pepsi is winning, wow its their own project.

6
Target Audience for Diet Pepsi

• Mainly people in their 20s and 30s who are
  worried about their weight and appearance
• There is Diet Pepsi which is low fat because it
  uses artificial sweetener to keep the taste and
  lose the fat.
• The ads they run have thin women drinking cold
  Diet Pepsi.