SWOT Analysis

1
SWOT Analysis

• Entrepreneurship
• Mr. Rodrigues

2
Sorry Bill

• March 5, 2008 Forbes Magazine Worlds Richest
  People announced that Microsofts Bill Gates is
  now 3rd
• Warren Buffet CEO of Berkshire Hathaway is now
  1

• Warren Buffet -- 62 B
• (not Jimmy)
• Carlos Slim Helú 60 B
• Bill Gates -- 58 B

3
SWOT Analysis

• Strengths (internal)
• Weaknesses (internal)
• Opportunities (external)
• Threats (external)

4
Internal vs. External

• Strengths and Weaknesses are considered internal
  factors---meaning you as the business owner can
  control them. How you manage or market the
  business controls whether it is a strength or
  weakness
• Opportunities and Threats are considered external
  factors---meaning you have little control over
  them. It is your job as a business owner to
  respond appropriately

5
(No Transcript)
6
Examples
7
Look at some examples

• Use the following Hyperlink to explore some
  sample SWOTs
• Marketing Teacher