Presentation to EBU Radio Assembly, 19th April

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Presentation to EBU Radio Assembly, 19th
April RTÉ Highlights 2006/7 Adrian Moynes, MD RTÉ
Radio
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Fighting for air our context

• 4 new commercial licences in the past year
• 6 more planned before end of 2008
• Ireland (pop. 4m) will have 40 commercial
  stations
• Intense competition in the English- speaking
  market

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RTÉ Radio - Strategy 2006/2010

• Compete for Audience
• Defend and grow revenue
• Control and Manage Costs
• Develop People and Skills

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Compete for Audience our experience

• The areas that matter
• Schedule
• Talent
• Technology
• Audience is the key to revenue
• and relevance.

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Compete for Audience innovation
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Podcasts and blogs

• In Q4, 2006 a quarter of Internet users claim
  to regularly download podcasts, while 22 of
  internet users regularly read blogs on the
  Internet.
• Source ComReg Amárach Consulting Trends Survey
  Q4 2006

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bebo myspace

• 23 of all internet users use, or have used bebo,
  while a further 8 had used myspace.
• Among 15-24s, instances of use of these sites
  were much higher with 48 reporting to have used
  bebo and a further 11 using myspace.
• Source ComReg Amárach Consulting Trends Survey
  Q4 2006

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