ProjektStatus 09'03'

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Competence Management and sustainable HR Policy
Examples how to answer demographic
challenges exchAnGe-Transnational Exchange for
active Aging
Werner Kotschenreuther, Loewe AG Nürnberg July
6th, 2007
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Loewe
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Loewe
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Loewe
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Loewe

• Loewe temporary employs about 1000 employees - 10
  of these are apprentices.
• The location of the company and only
  manufacturing location
• Kronach / Bavaria
• Subsidiaries
• Belgium
• France (since 7/2002)
• Italy (since 4/2003)
• Austria (since 1/2004)
• United Kingdom (since 6/2007)
• Sales by independent distributers and
  subsidiaries in 50 countries.

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Current situation and expected development in
labour market
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Change in population density 2000 ... 2020
Source BBR, INKAR Prognose 2020
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Change in population density 2000 ... 2020
Source BBR, INKAR Prognose 2020
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Loewe age structure
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Changes in qualification-related labour supply
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Absolventenprognose - Bayern
Quelle Schüler- und Absolventenprognose
2004, Statistische Veröffentlichungen der
Kultusministerkonferenz, Nr. 162 August 2002
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Development of Age Structure - Engineers in total
- Germany
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Participation in personnel development and
further education
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Age group related participation in further
education, in percent
Quelle BMBF, Berichtssystem Weiterbildung 2004
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Participation in job related trainings
international comparison
40
50-64 years
35
25-49 years
30
25
20
Participation in jobrelated traings in the last 4
weeks
15
10
5
0
Ireland
Poland
Italy
Hungary
Swiss
Finland
Belgum
Slovakia
Portugal
Spain
Denmark
Sweden
Norway
France
Luxembourg
Austria
Greece
Czech Republic
Netherlands
Germany
Great Britain
Source European Union Labour Force Survey 2005
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Lifelong learning
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Age group related participation in further
education, Loewe
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Consequences for HR Management
Retention(motivation, purpose, work-life balance)
Support of health conciousness (sport, health
care)
Competence management
Future-oriented HR-Management
Strategic orientation of leadership concerning
future challenges
Ability to work
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Development of leadership and competence
management
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Target-oriented leadershipand strategy
Company Targets
Departement Targets
Team Targets
Individual Targets
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(DNLA)
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Personnel Development
1. Strategic Targets
2. Performance Appraisal and Target Agreement
8. Key Data
7. PD-Controlling
3. Identification of PD-requirements
4. Individual PD - Plan
6. Realisation of PD Activities
5. Creation of company-wide PE Program
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• There are risks and costs to a program of
  action, but they are far less than the long-range
  risks and costs of a comfortable inaction.
• John F. Kennedy