Elements of User Experience

1
Elements of User Experience

• A detailed look at the High Level Goals and
  Specifications processes
• Five Planes of user experience design
• Strategy
• Scope
• Structure
• Skeleton
• Surface

2
Strategy

• What do the sponsors what to accomplish?
• What do the users want to accomplish?
• Deliverables User Needs and Site Objectives

3
Scope

• What are the high level features and functions of
  the application?
• What is included?
• What is excluded?
• Deliverables Functional Specifications and
  Content Requirements

4
Structure

• What is the flow between pages, screens, segments
  in the application? (cf. sitemaps)
• How does the user use the application?
• Deliverables Interaction Design and Information
  Architecture

5
Skeleton

• What is the placement of user interface objects
  on the screen?
• What is the arrangement of content in the
  application?
• Akin to a wireframe or blueprint
• Deliverables Information Design, Interface
  Design, Navigation Design

6
Surface

• What is the visual design of the interface?
• What images, text, typography, logos, etc. are
  used?
• Deliverables Visual Design

7
Model
8
Surface

• What is the visual design of the interface?
• What images, text, typography, logos, etc. are
  used?
• Deliverables Visual Design

9
More on Strategy

• Objectives or Goals
• What cant the business/organization do now?
• User Needs
• What cant users do now?
• Success Metrics
• How do we know if it worked?
• ETrade Quote Tool example

10
More on Strategy

• User Segmentation
• Personas
• Cf. MSN Personas
• Get into the users mindset
• User Research Get out of your desk!