Corporate Ownership

1
Corporate Ownership

• How can so few control so much?
• Meeting 3

2
Transnational Media Myths

• Mega corporations operate in most or all world
  markets
• Operate in preferred markets
• Bias toward home market
• 2. Companies are monolithic in approach
• Corporate culture reflects founder or owner and
  business mission

3
Cross-Media Ownership

• Share news information
• Cross-licensing and marketing
• Bulk-buying group discounts
• Sharing resources
• Discounts to advertisers with package buys
• Shared distribution efficiencies

4
American Multimedia Giants

• American companies have highest revenue,
  encourage US tastes with advertising
• AOL-Time Warner largest worldwide
• Disney owns ABC radio/TV ad ESPN
• Viacom owns CBS radio/TV, MTV, Blockbuster

5
More Giants

1. News Corporation has FOX, 20th Century Fox, STA
   TV (Asia), BSkyB (Europe) controlled by Rupert
   Merdock.
2. General Electric owns NBC (CNBC, MSNBC), European
   Asian cable TV

6
Hollywood and NY Corporations

• Operate in English, the language of largest
  global segment of media outlets
• Access to substantial fiscal resources
• Purchase US made programming
• Access to talent, producers, writers, directors

7
AOL-Time Warner

• US core nation influencing all other cores
• Merger part of Internet revolution
• Properties (CNN, Warner Brothers, HBO, cable,
  music, Time Inc, Turner Ent.,New Line cinema,
  Cartoon network)
• Records (150 retail outlets, 30 Asian stores)
• Artists (Cher, Faith Hill, Madonna, AC/DC, Bare
  Naked Ladies)

8
Viacom

• Gained 35 of US broadcast market with CBS
  purchase in 2000
• Includes 38 TV stations, 163 radio, 13 Internet
  companies
• Controls Paramounts 2500 title library, 33
  United International pictures
• MTV,Nickelodian,VH1,Nick at Night, BET, Showtime
• Simon Schuster publishing _at_ 2400 titles/year
• Blockbusters 6000 stores

9
Disney

• Feature films
• Part owner of AE cable, History channel,
  E!Entertainment and E! Online
• Disney TV International
• Disney Channel
• ESPNs Lifetime and SoapNet
• Theme parks (France, Japan, Hong Kong)
• ABC news, sport, sitcoms, quizshows

10
General Electric

• NBCs holdings (network, news, sports,
  entertainment, cable, interactive)
• Network Today Show, Friends, West Wing dominate
  ratings.
• CNBC, MSNBC news and business
• Many firsts Stereo, color broadcast, made for TV
  movies, morning news, online/ digital broadcasts
• 8th largest worldwide

11
ATT

• Liberty Media Group (Discovery, Encore, USA cable
  channels, TV Guide)
• 25 Telemundo Hispanic TV network
• 25 Excite at home (Internet provider)

12
Non-US Giants

• Bertelsmann German group in 60 countries
• 4th largest worldwide
• Music Group has 14 world market owns Arista
  Records, BUGjuice, Sonopress CDs
• Internet entertainment (Game Channel, Sport 1)
• Radio TV throughout Europe
• Pixelpark digital brand communications

13
Vivendi Universal

• French, 7th largest
• Universal Studios, UMG Records in US
• Major pay TV operator in Europe
• Partnership with Seagrams Universal Studios,
  Universal Music Group

14
VNU

• Netherlands-based
• 9th largest worldwide
• Publishing (AdWeek, Billboard, Hollywood
  Reporter), TV, film production, music, Internet
  services, TV ratings (Neilson Media)

15
Sony

• Japanese based
• 6th largest worldwide
• Owns CBS records, Columbia Pictures
• Investor in Telemundo, produces telenovelas in
  prime time
• Music division (Michael Bolton)
• Film TV shows (Good as it Gets, Wheel of
  Fortune)
• Multiplexes (Metreone in SF, Tokyo, Berlin)

16
News Corporation

• Australian based, 5th worldwide
• International empire of media, technology, and
  sports franchises
• Owns LA Dodgers, LA Lakers, Kings hockey, Madison
  Sq. Garden (pt. Owner NY Rangers Knicks,
  National Rugby League
• Fox Network, 20th Cent, Harper/Collins, NY Times,
  TV Guide, Festival Records

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Summary

• Ownership shows connection between sports and
  mass media
• Ever-increasing role that non-US media
  stakeholders are playing in global communication

18
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