So, you want to be an ITSP

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So, you want to be an ITSP? Andriy Zhylenko
lta.zhilenko_at_portaone.comgt
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So, you want to be an ITSP?

• Your business model
• Choosing the right tools for the job
• Plan the project properly

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What is your business plan?

• Second Skype or Vonage?

Unlikely

• Something better?

Possible!

• Case study
• Globe7 (www.globe7.com, a-la Skype company)
• More than 25 million of downloaded and installed
  soft-phone clients

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Who are your customers?

• Residential users
• Small business (hosted IP PBX, IP Centrex)
• Enterprise SIP trunking

• Something new
• Mobile phone users
• Foreign DID re-allocation
• Resorts, hotels and new residential developments

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Can you fight the big guys?

• Be fast
• Be flexible
• Be always on the run

• Real-time provisioning and charging, pre-paid
  balance control
• Converged and customer-tailored services
• Automation and customer self-care

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Your platform a basic view
A softswitch
Billing/provisioning
Unified communications
Bank and payment systems
Customers
Termination partners
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Choosing the right tools

• Open-source platforms a panacea? a stone soup?
• Building your own vs. buying do you have to
  make the choice?
• Embrace the change (and a lot of it!)
• Look very carefully at TCO

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Capacity planning

• What is 1 million of minutes in terms of your
  network?

• What are your estimated traffic patterns?

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Capacity planning - continued

• Average daily volume monthly volume / 30

• Volume per hour daily volume / 10

• Average length of call 5 minutes, average
  success rate 50

• 1M min -gt 33,000 min/day -gt 3,333 min/hour -gt 12
  call attempts/minute -gt 30 concurrent calls

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Planning a VoIP project do your
homework

• Who is the vendor?
• What is their core expertise and focus?
• How do they understand your business?
• What is the development roadmap?
• Can they support you (especially when something
  goes wrong)?

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Planning a VoIP project

• Go for a test-drive do an evaluation
• Learning curve you can optimize it, but you
  cannot skip it entirely. Training will help you a
  lot.
• Plan properly for the testing and the pre-launch
  phase.

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Questions, comments?
My contacts are Andriy Zhylenko
lta.zhilenko_at_portaone.comgt