Writing Killer Headlines

1
headlines explained...
2
How To Write Killer Headlines That Will Have Your
Clients Crawling Over Broken Glass To Buy From
You...
3
A great headline should... Capture your readers
attention and pull them further into the
marketing piece. Period.
4
Greatest Headlines Of All Time... "They laughed
when I sat down at the piano - but when I started
to play!" Do you make these mistakes in your
tax returns?
5
Greatest Headlines Of All Time...
Now You Can Have something desirable great
circumstance The is the classic have your
cake and eat it too headline ??Now You Can
Quit Your Job and Make Even More Money ??Now
You Can Meet Sexy Singles Online Without Spending
a Dime ??Now You Can Own a Cool Mac and Still
Run Windows
6
Who Else Wants?

• Classic social proof strategy that implies an
  already existing desire.
• Who Else Wants a Great Blog Template Design?
• Who Else Wants a Higher Paying Job?
• Who Else Wants More Fun and Less Stress When on
  Vacation?

7
The Secret of

• Allows you to share insider knowledge and
  translate it into a benefit for the reader.
• The Secret of Successful Podcasting
• The Secret of Protecting Your Assets in
  Litigation
• The Secret of Getting Your Home Loan Approved

8
Here is a Method That is Helping blank to
blank

• Simply identify your target audience and the
  benefit you can provide them, and fill in the
  blanks.
• Here is a Method That is Helping Homeowners Save
  Hundreds on Insurance
• Here is a Method That is Helping Children Learn
  to Read Sooner
• Here is a Method That is Helping Bloggers Write
  Better Post Titles

9
Little Known Ways to

• A more intriguing (and less common) way of
  accomplishing the same thing as The Secret of
  headline.
• Little Known Ways to Save on Your Heating Bill
• Little Known Ways to Hack Googles Gmail
• Little Known Ways to Lose Weight Quickly and
  Safely

10
Examples...
--------------------------------------------------
--------------------------------------------------
-----
11
--------------------------------------------------
--------------------------------------------------
-----
12
Tips For Writing Killer Headlines... 1. Be As
Honest As a 12 Year Old 2. Use Good
Formatting - colors (Red, Maroon, Black) -
Fonts (Gerogia, Tahoma, Arial, Times)3. Use
Power Words!
13
Remember

• The purpose of your headline is to get the
  prospects undivided attention. What you want
  your readers to do when they see your headline is
  to say, Wow, I have to get more information.
  You want to get them to jump down to the next
  line and be excited to read more.

14
Now, Its your turn!

• We are going to start the first steps in creating
  your squeeze pages, but first
• The idea behind a squeeze page is that you
  offer something for FREE in return for someone
  elses information (name email address)
• You get their name and email and they get FREE
  information from you.
• Hint You Dont need to be an expert!!!!

15
Now, Its your turn!

• Whats your list name?
• Dog training tips, Bowling Like a Pro Newsletter,
  Photography Tips, etc.
• Lets try and come up with one or two 15-30 word
  headlines for you.

16
Now, Its your turn!