Overview

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Overview
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Facts Figures
The City of London

• Population 352,000
• CMA 464,300
• Located in the heart of Southwestern
  Ontario, at the forks of the Thames River
• At the junction of hwy 401 402
• 2 hours from Toronto, Windsor/Detroit

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Facts Figures
Fanshawe College

• 13,000 full-time students in LondonAbout 1,000
  at area campuses Simcoe, Woodstock, St. Thomas,
  Strathroy Tillsonburg
• 35,941 part-time studentsplus continuing
  education (some use of Library facilities)Total
  50,940
• 119 post-secondary diploma certificate programs
• Library Technician program 1970 2000About 20
  grads/year

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Facts Figures
Fanshawe College

• Theatre Arts performance program, 2 year diploma,
  began in Sept. 2003In 2004, built a black box
  theatre facility in Galleria London
• Letters Arts Society public reading series for
  30 years
• CIXX FM radioResearched, produced and broadcast
  by the students of the Broadcast Journalism
  programsCoverage of community events

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Facts Figures
The University of Western Ontario

• Established in 1878
• One of Londons major employers
• Ontarios third largest university
• Fourth-largest research library facility in
  Canada
• Students 25,000, including 2,300 Masters
  students 1,200 PhD students5,090 at affiliated
  university colleges (Brescia, Huron
  Kings)TOTAL 30,000
• Alumni 210,000 worldwide

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Facts Figures
Faculty of Information Media Studies (FIMS)

• MA of Journalism
• MA PhD in Media Studies
• MLIS PhD in Library Information Science
• Relationship with Public Library
• GSLIS Library dispersed in stages, 1992-1997
• Converted to Graduate Resource Centre (FIMS)

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Facts Figures
Western Centre for Continuing Studies

• Moved to Galleria London in 2001
• Professional personal development courses,
  credit non-credit 6,000 8,000 students per
  year
• MissionContinuing Studies at Western is the
  educational bridge between the university and the
  communities. Through innovative leadership in
  lifelong learning, we create and deliver
  responsive and accessible programs which build on
  the Universitys academic strengths.
• VisionInnovative leadership in lifelong learning

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Facts Figures
London Public Library

• 16 locations
• Central Library located adjacent to Galleria
  London, downtown, Fall 2002
• MissionWe are passionate about making a
  difference in our community, one person at a
  time, by enriching lives and empowering people
  through relevant, accessible, high quality
  Library services.
• VisionLondon Public Library is the Community Hub
  that strengthens individuals, families and
  neighbourhoods by connecting them to people and
  to relevant information, collections, programs
  and resources.

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Facts Figures
The Book Store at Western

• Serving The University of Western Ontario since
  1925
• Owned by The University of Western Ontario,
  supports its academic mission
• Events That Matters email sign up
• Author events with Public Library for many years

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Western Reads to London Reads

• History of the program
• Selection of celebrity readers
• Selection of short list
• Partnerships
• Program roll out

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Background

• Started with Westerns 125th Anniversary
• Became key program to Alumni Relations
• Aligns with strategic plan Engaging the Future
• Continued commitment from The Book Store at
  Western
• Partners with London Public Library

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Celebrity ReadersFrom Western

• Administration - President, VP, AVP, Dean
• Alumni city leaders and lead volunteers
• Students Book Store at Western staff
• Faculty Super Psych prof
• Staff Mustangs Football Coach, Western
  Libraries librarians

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Celebrity ReadersFrom the Community

• Authors Emma Donoghue, George Bowering
• Arts Museum London, The Grand Theatre
• City Council Mayor and Council
• Media Print, Radio and TV
• Chamber of Commerce President
• London Public Library staff
• Business Leaders, Restaurant Owner

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Selections

• Panel of celebrity readers
• Long list from publishers
• Canadian, paperback, living author
• Short list chosen by pairs

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Strategies/Tactics

• Grow planning committee book rep, community
  relations specialist, alumni volunteer
• Marketing email, web, posters, flyers and
  bookmarks
• Follow academic calendar
• Host and facilitate book club discussions
• Invite the author to London

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Fourth Edition

• Name change to London Reads
• Focus on community constituents
• Casting the net
• New features podcasts, email collection, book
  club improvements, prizes, inclusion of
  non-fiction chosen by panelists

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Planning Process

• July gather committee, select readers, lay
  groundwork
• July create communications plan, set budget
• August secure celebrity readers and match pairs
• September host Meet and Greet session, reveal
  book selections, capture photos of pairs
• September design web site, book marks and
  posters

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Program Roll Out

• October Launch Web site, Media Kick-Off

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November MarchBook Club Sessions
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Program Roll Out

• Update web site, new venues for posters, collect
  emails
• Continually engage media
• Maintain store inventories 20 discount

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The Great Debate
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Voting Ticketing

• Ballots online and paper
• London Public Library, Book Store
• Announce winning author
• Venue donated by LPL
• 5 ticket fee donated back to LPL for R.E.A.D.
  program

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Meet the Winning Author
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Timeline

• August panel selects titles
• Sept Meet and Greet
• Oct media pitch, launch program
• Nov to March monthly book clubs
• Mar/April debate, voting ends, announce winning
  author
• May author event at LPL

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Author Events

• Alistair MacLeod, No Great Mischief

Douglas Coupland, Hey Nostradmaus!
Robert McGill, The Mysteries
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How do readers participate?

• Read the featured books
• Attend monthly book clubs
• Create a book club of their own
• Participate in LPLs Book Club in a Bag
• Join online activity at www.londonreads.uwo.ca
• Vote for their favourite book
• Meet the winning author

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Partnerships

• Alumni Relations staff, budget, event planning,
  ads, web design, email blasts, network to 200,000
  alumni
• London Public Library staff, promotion budget,
  space-in-kind, purchase circulate books,
  network to library clients
• The Book Store at Western staff, retailer,
  discount on titles, graphic services (bookmarks,
  posters)

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Challenges and Additions

• Competing for attention in an active community
• Retaining budget and staff commitment
• Increasing votes
• Additions
• Corporate partnerships
• Intern

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Very important!
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Note!
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Note!
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Innovative Interfaces Millennium

• Brief history of the catalogue at Western and LPL
• LPLs Information Technology Services and WLs
  Library Information Technology Services
  collaborate where possible
• Had hoped that Fanshawe College could be a
  Millennium site
• Eastern Canada Innovative Users Group(EC- IUG)
  communications yearly meetings

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Public Services StaffLearning from Each Other

• Western Libraries Circulation Services Committee
  (CSC) and LPLs Lending Services Advisory Group
  (LSAG) meet twice yearly
• Distribution of LPL cards at Fanshawe and Western

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Collections Management andLibrary Technical
Services Partnerships

• Shares info re pricing of electronic databases
• Considers potential consortium participation
• Offers of deselected material to fill gaps and
  complete runs
• Discusses cataloguing and processing issues (e.g.
  using Millennium to produce spine labels)

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Future Library Partnerships?
Westerns Centre for Continuing Studies and LPL

• Capability for check-ins and check-outs
• Requesting materials to be sent to either Town
  or Gown locations
• Providing research assistance
• WLs purchasing textbooks and LPL placing
  textbooks on reserve

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Other Creative Partnerships

• Visits/tours Visual Arts, in cooperation
  with London Arts Council Faculty of
  Education
• Job Connect Fanshawe College
• Employment Resource Centres - use of university
  speakers
• Volunteers R.E.A.D. program, Family Math, Tech
  Tutors
• Exam proctoring
• Community committees

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Other Creative Partnerships
Department of Philosophy public lectures

• Annual series at Central Library
• University department's outreach
• Attracts students and seniors, 40 - 45 each
  session

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Other Creative Partnerships
Art Lecture series

• More than 12 years at Central Library
• Noon hour lecture slide presentations
• Cooperation with Westerns Centre for Continuing
  Studies

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Other Creative Partnerships
Schulich School of Medicine Dentistry

• Café Scientifique
• Medicine Book Club

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Any Questions?
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