MARKETING PLANS, IMPLEMENTATION AND CONTROL - PowerPoint PPT Presentation

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MARKETING PLANS, IMPLEMENTATION AND CONTROL

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Some advice for the final exam. PLANNING MARKETING ACTIVITIES ... ADVICE FOR FINAL EXAM. Wednesday, December 16, 6:30-9:30 p.m. 10 True/False. 10 Multiple choice ... – PowerPoint PPT presentation

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Title: MARKETING PLANS, IMPLEMENTATION AND CONTROL


1
MARKETING PLANS, IMPLEMENTATION AND CONTROL
  • Marketing Management
  • Session 13
  • December 2, 1998

2
SESSION OUTLINE
  • Planning the marketing activities
  • Controlling the marketing activities
  • Review
  • Some advice for the final exam

3
PLANNING MARKETING ACTIVITIES
  • Sequence of steps putting everything together
  • SWOT analysis - including segmentation
  • Target market and positioning
  • Marketing mix
  • including evaluation methods
  • Schedule
  • Contingency plan (aka Plan B)

4
Marketing Control
5
CONTROLLING MARKETING ACTIVITIES
  • Necessary feedback for adjustments and future
    plans
  • 80/20 rule
  • Sales analysis
  • Performance analysis
  • Cost analysis
  • Marketing audit

6
WHAT HAVE WE LEARNED?
7
INTEGRATED MARKETING
M.I.S.
Company
Market
Data - internal - secondary - primary
Analysis Objectives Planning Implementation Contro
l
Needs Demand Buyers Segments
Marketing Mix
P
P
P
P
8
ADVICE FOR FINAL EXAM
  • Wednesday, December 16, 630-930 p.m.
  • 10 True/False
  • 10 Multiple choice
  • 2 Short answers

9
Answer the ! question!!!
10
OFFICE HOURS
  • Monday, December 14
  • Tuesday, December 15
  • Wednesday, December 16
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