Crafting Your Unique Brand Identity

1
Crafting Your Unique Brand Identity

• Anna Ghiotti
• aghiotti_at_harpercollege.edu

2
What is Branding?

• Customer experience represented by a collection
  of images and ideas
• Name
• Logo
• Slogan
• Design Scheme
• Promise

3
More Than a Logo

• Accumulation of experiences
• Promise
• Form customer perceptions

4
Why is Branding Important?

• The heart of your business
• Be the only solution

5
Established Brands

• Coca-Cola
• Apple
• Nike
• McDonalds
• Target
• Walmart
• Martha Stewart
• Oprah

6
Objectives of a Good Brand

• Deliver the message clearly
• Confirm credibility
• Connect target prospects emotionally
• Motivate the buyer
• Establishe user loyalty

7
Developing Your Brand

• What is it that you want your brand to do for
  your company?
• What do you want others to know and say about
  your products or services?

8
Going Forward

• Support your brand
• Become your brand
• Live your brand